Stranded

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Stranded

By

Gavin Marshall

4R1

AAAAAAAAH screams of shock, distress and terror. Hectic passengers running around knocking each other over and no one can do anything about it. Children crying, people trying to keep calm, although it was hard with an unsettled atmosphere. More screams AAAAAAAH, HHHHEEEEEELLLLP. Suddenly the lights go out. Screams get louder. Oxygen masks dropped from the roof. The stewardess called out Everyone keep calm. We're doing all we can, but it got worse. The minute she uttered the words, it was like a volcano had erupted. The cold air blasted through the aircraft as it belted through the clouds. As people gasped for breath the plane hit the water and everything went silent.

The pilot, Vernon Cannon awoke in strange surroundings. He could smell the fresh salt water and could taste a gritty salty taste, as he spat the sand from his mount. The waves crashed onto the shore. He rose slowly and looked around. Hundreds and hundreds of acres of beach with an abundance of trees placed in a random manner everywhere. There were hills to the left of him, which towered high into the air.

He knew he had to find a way off this island so he started walking. As he walked he wondered if there were any survivors but it didn't really matter if there was he just wanted off the island. He approached a small cubit object lying in the sand. He picked it up and examined it. All of a sudden small jagged needles spring from the object and pierced holes into his hand AAAAAAAAH, ST he yelled. His voice echoed around the whole island. Blood started pouring from his hand. The little box was still embedded into him. He shook furiously, and the box fell into the sand and the needles disappeared. The cubic object just lay there. He took off his shirt and wrapped it around his hand very tightly, as a bandage. It was getting warn now, so he ripped his trousers in an effort to keep cool. He did not take them off completely because he did not want to be naked on a desert island. What if he turned around and discovered he was not alone. He could always jump into the water to keep cool.

He kept walking further and further until he got tired. Eventually he found a nice cool shady space under a tree. He sat down with his back against the tree. He had not come across anything after his encounter with the little shy square thing. While he sat there, he looked into the ocean wondering how he would survive. No water, no food and no company. No one to talk to. He felt like a little boy in a rd world country. No privileges. He wondered how long he would be there. Would it be days, months or even years? He dosed off in the shade.

He awoke to a very loud tapping noise. It sounded like rain. It pounded off the sand and sea. How can such good weather get so bad he wondered? He stood out in the middle of the beach and wondered how he was going to live on this island and how he was going to survive. He was drenched with rain but still he stood there thinking of what he was going to need. First he wanted food. The drops battered hard off the sand. He would need to find shelter. The noise wad deafening like boulders banging off the ground. Most of all he needed water. Where would he get fresh water? The only water he had was salty. He had an idea. He could collect the rainwater, yeah that's what he could do. He could collect it in palm leaves and use them like a bucket. What a great idea. Although, what if it didn't rain again. He sat back under the tree in disbelief. Such a great idea wasted. Without any warning what so ever, the rain stopped. It was like someone hit a switch to turn it off. He could not believe it. He gazed into the stars. Help he screamed at the tope of his voice but it was useless. He was alone on a desert island without any civilisation what so ever.

He set off the next morning to collect tools and any other useful objects he could get his hands on, which would not only help him get off the island but most importantly keep him alive. When he was walking through the trees he heard millions of what sounded like typical animal noises, but in actual fact he didn't have a clue what they were. He came across a bundle of large branches, which looked like they had fallen from a tree. He gathered them up and hiked back to the open beachfront. When he got to the beach he dumped the thick branches down and decided to trail back into the forest. While he walked deeper into land unknown to him he watched out for anything. He travelled through the forest picking up this and that for the whole entire day. It started to get dark so he thought he'd better start to head back to the beachfront. He gathered all of what he had collected during that day and thought about what he was going to do with it. Altogether he had a couple of strong vines about 10ft long which he managed to tear out of the ground, 1 thick logs, 5 reasonably large palm leaves and lots of dry leaves and twigs.

He took of the palm leaves and one of the vines and tied it around the leaves so they were in a cup shape; this was so he could collect fresh water for when it rained. This was placed in the middle of the beach. The sticks and logs were

put into the shape of a bonfire, with the dry leaves surrounding it, was placed under a tree and the other three palm leaves were placed over it so when it rained it would not get wet. He intended to light the fire with the glass on his watch by shining it in the sun and burning the dry leaves and twigs with the reflection. But still he had no shelter for himself if it rained. The night-time was kicking in and he decided to go and dose off under a tree nearby for the night.

The next again morning he awoke to a delightful surprise. He saw smoke coming from what looked like a ship deep in the water. The smoke was a tight little know on the horizon and was uncoiling slowly. Beneath the smoke was a dot, which could be a funnel. Anxiously he scampered over to the fire, threw the palm leaves off the top and started to reflect his watch off the sun and onto the sticks. Every two seconds he kept looking up to see the smoke. Then he would look at the twigs praying for them to light. Then, all of a sudden a big ball of fire exploded from the ship. He stopped and dropped his watch in the sand and looked at the sinking wreck in disbelief. It felt as if he would be trapped here on his abandoned island for the rest of his life.

Days went by without sign of any way off the island. He had nothing to build a raft and no planes or helicopters went over head. What also bothered him was he had had nothing to eat or drink for about four days. He was desperate and at the end of his tether.

As he walked on into the forest a tremendously massive bear suddenly burst out of the bushes to his left. They both stood there not making a move. The sweat was dripping of him and the bear started moving towards him. The moment grew intense and the bear lunged for him. AAAAAAAHHHHHHHHHHHHHHH he screamed in a panicky voice. They started wrestling when all of a sudden the bear stopped and stood up. He lay there on the ground as the bear stood and looked at him. He was simulating a dead person so the bear would think it had killed him and would walk away. But the bear went over to him and started sniffing around. He kept his eyes tightly shut so the bear didn't suspect anything and tried to make as little movement as possible. After a few minutes the bear gave up and walked away, but he still lay there like a rock not moving. Another couple of minutes passed and he slowly opened his eyes examining the place thoroughly. She slowly arose from the ground and ran back to the beachfront.

The next morning he awoke to a thundering noise above the mountain. It was a helicopter. This time he was not going to let it get away. He lit the fire and he watched, as the smoke grew high into the air. He could see the helicopter hovering overhead and he started waving up at it. He could not believe it when it went straight on past the island. Once again he had blown his chance of getting away. He fell in the sand on his knees with his head on his hands. How much more could he take?

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Shakespeare

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Analyse the dramatic contribution of Mercutio in shakespears

Romeo and Juliet by refering to the play and the two film versions

In the play Mercutio is Romeos kingsman which means, related and a friend, also a courtier. The first time we meet Mercutio is in act 1 scene 4.He is in a street outside the Capulets Mansion, he is playing the fool but becomes serious when the subject of dreams comes up. Mercutio then starts talking about Queen Mab, the creator of dreams and nightmares

She is the faries midwife,and she comes

in a shape no bigger than an agate-stone.

In this speech Mercutio gets carried away easily as Romeo has to stop him

Peace,peace Mercutio,peace.He is very excitable and morbid as he talks of death alot.For example

Sometimes she driveth ore a soldiers neck,

and then dreams he of cutting foreign throats.

The next time we meet Mercutio is in Act scene 1, outside the Capulets Mansion, with Benvolio looking for Romeo.They cant find him, and while they are looking for him, they make sexual innuendos about Romeos love for Rosoline.For example

An open-arse, thou a pop rin pear Mercutio is playing on words which could have two meanings while he says this.For example he says

Circlewhich could mean magic circle of vigina.All of this shows us that Mercutio doesnt believe in love only in sex.

Then we meet him in Act Scene 4 we encounter him in the streets of Verona with Benvolio the day after the party.Mercutio and Benvolio are joking around about Romeos obsession with Rosoline.They dont realise he has spent most the night on Juliets balcony.Prior to this scene Tybolt has challenged Romeo to a duel. Benvolio and Mercutio argue over if he will accept.Mercutio shows us that he respects Tybolt

More than prince of cats.O,hes the courageous captain of compliments. In this scene the Nurse enters and Mercutio mocks the Nurse about her age and looks. For example

Farewell ancient lady.In this scene Mercutio is his normal self witty and funny.

We last see Mercutio in the play in Act Scene1, he is in a public place in a verona street, when he gets confronted by Tybolt. Benvolio tries to warn Mercutio that Tybolt is around, for example he says

I pray thee, good Mercutio,lets retire

The day is hot, the Capulets are abroad When he says this he shows us that he is afraid.Mercutio has none of it, and says he is not afraid, then Tybolt comes along and confronts him about Romeo.Mercutio is looking for a fight with Tybolt and when Romeo comes along it makes it heated.Romeo tries to make friends with Tybolt as they are now family because Romeo has just married Juliet in secret. He says

And so, good Capulet, which name i tender as dearly as mine own, be satisfied.Mercutio doesnt like seeing Romeo be made a fool of as Tybolt hits him and beats him in front of everyone. Mercutio then strikes Tybolt and Romeo tries to stop the fighting by getting in between the two. Tybolt stabs Mercutio under Romeos arm and no one sees.When Tybolt realizes what hes done he leaves. Mercutio is dying and because of his reputation of being a jocker no one believes him, they think hes playing the fool. When they realize what has happened it is to late, just before he dies he says

A plague aboth your houses.What he means when he says this is, look what your houses have done, look what your families hatred has done, also that it is there fault he is going to die.

In the film Baz Luhrman wrote, Mercutio, as usual, makes a big entrance he is out going,lively and a very changeable character.In Zeferellis version he is much more serious, for example, when the speech of Queen Mab came up he was very serious and in Baz Luhrmans he was on drugs and he got carried away,and not very serious.The way Mercutio is betrayed in Baz Luhrmans play just before the party at the Capulets mansion, he dressed up like a drag queen, and in Zeferellis play all he has is a mask.Of both versions compared together i would say that Baz Luhrmans play is much more imaginative and Zeferellis play makes Mercutio seem more mature and not as out going.

The importants that Mercutio has to the the play,is how much entertainment he adds, he is the only source of entertainment.For example

Good Peter,to hide her face,for her fans the fairer face.making puns about the nurse and her looks. As soon as he dies the play gets very serious, he is the only one that jokes around and encourages others to, and makes bawdy jokes about women.He adds to the plays plot more than any character.For example if he hadnt of taken Romeo to the party he

wouldnt of met Juliet or got challenged by Tybolt. Mercutio then got killed because of what led from the challenge and the hatred Tybolt held for Romeo after that night of the party.Romeo then seeked revenge and killed Tybolt getting himself banished from Verona. That ended up leading to Romeos death and Juliets death which ended the two family hatred for each other.

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Sylvia Plath: An analysis of "Daddy"

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The Poem Daddy, by Sylvia Plath describes the authors relationsship and feelings towards her father, that have also carried over into all of her relationships with men. In the poem her father is shown to be all powerful, Godlike. She describes her feelings that she must kill her father, but at age ten her father dies before she has the chance to do him in herself. Because of this her feelings towards him are left unresolved. These unresolved feelings lead to problms in all of her relationships with men, lead to feelings of oppression and control by men. This, I think, is the underlying theme of the poem. The struggle of a woman in a male dominated society. Now I will go through the poem stanza by stanza describing and explaining the images presented.

In the first stanza Plath describes the influence her father has over her. She describes herself as a foot living inside a shoe. The shoe being her father. She describes herself as poor and white inside the shoe. White because she is always inside the shoe, it consumes her, keeping out the air and sunlight that see needs. This is interesting because the purpose of ahoe is to protect the feet, but in her case the shoe is trapping her keeping her in a state of fear towards her father. This fear of her father is so great that she becomes barley daring to breath or Achoo. Of course it must be hard to breath while being completely covered by the shoe of her father.

In the second stanza she describes her father as Marble-heavy, a bag full of God, and as a ghastly statue. Marble is an expensive material, but it is still very cold and hard, like her father. He is impressive, but almost untouchable, like a statue. I think what she meant by a bag full of God is that her father had god-like qualities, but of course he was not a god. However, like a god, he is all powerfull in her mind, intangible, and like God she feels love for him. However, this love is seems to based in her fear of him, much like how many feel towards God.

The last line of the secaond stanza, Big as a Frisco seal carries over its meaning to the thrid stanza beginning with, And a head in the freakish atlantic. What i think these lines mean is that she sees her father as so big that he spans the continent. This further illustrates the power which she thinks her father posseses.

In the fourth stanza Plath makes reference to her fathers bithplace in Poland, a place that was destroyed by wars, wars, wars. She almost downplays her fathers importance by saying that the name of the town is common, meaning perhaps that he came from humble and simlpe beginnings. This carries over into the fifth stanza where she says ...there are a dozen or two. So I never could tell where you Put your foot, your root, I think that what this means is that there were so many like him, that maybe he wasnt as god-ike as she thought. Again she usees feet in metaphor. In this case her fathers feet are what rooted him, like a plant, to his birthpalce.

The end of the fifth stanza and throughout the sixth she descrbes one reson for the distance between her and her father, that there is a language barrier. Of course her fear of him was on reason her tongue stuck in her jaw, but in addition to this his language, german, kept him distant to her. She says, I could hardly speak. I thought every German was you. And the language obsene. She may be refering to the harsh sounding way that german is spoken, a harsh language for the harsh man that her father appears to be.

In the seventh and eigth stanzas she describes her feelings that she may be part Jewish, as her mother was part Jewish. She says, An engine, an engine Chuffing me off like a Jew. A Jew to Dachau, Aushwitz, Belsen. These were concentration camps during WWII. Perhaps she feels that at any time her father will send her to these places because of her ancestry. This of course reinforceses her fear of her father.

In the ninth and tenth stanzas she describes her father as a Nazi. She describes his neat mustache, and his Aryan eye, brght blue, these are both references to Hitler. Aslo she uses the term Panzer-man which was a member of the German army during WWII. She further emphasises his power over her with the lines, Not God but a swastika So black no sky could squeak through. Like the shoe metaphor her father is so powerful that he blocks the sunlight, he keeps her in darkness. I like how she uses God and a swastika juxtaposed.The swastika in the sky represents her father, black, evil, and full of control. On the other hand, God is good, loving, and he would have let the sunlight through. The next line, I think, is my favorite in the poem. Every woman adores a Facist, of course she is using sarcasim here. This sarcasim adds some lightness to an otherwise very dark poem.

In stanza eleven she describes a picture she found of her father. She says, A cleft in your chin instead of your foot. she is making her father out to be the devil himself, perhaps in disguise because instead of having cloven feet like the devil he has his cleft in his chin. She goes on to say that he is no less a devil for that beacuse he bit her pretty little red heart in two. I think what she meant by this was that he created in her both a love and a hate towards him.

In stanzas twelve and thirteen she describes the death of her father when she was ten years old, and her own subsequent suicide attempt at age twenty. In fact she says, AT twenty I tried to die And to get back, back, back to you. I though even the bones would do. I think she tried to kill herself because the feelings she had towards her father were left completely unresolved when he suddenly died. She felt that she had to get back to him, that something woudl be restored if she could.

In stanzas thirteen and fourteen she describes herself after attemting suicide. She says that they pulled me out of the sack, And they stuck me together with glue. You could almost take this literally, she had fallen apart, tried to kill herself, and was then saved and glued back together. This event may have helped her a bit, perhaps by making her see that her father is gone and no longer has power over her. I think this is so beacuse she goes on to say, So daddy, Im finally through. The black telephone is off at the root, The voices just cant worm through. Again she makes reference to roots, that the black telephone (not just a telephone but a black telephone, black having bad connotations) has lost its roots, perhaps she means that her fear of her father was rooted into her, but now these roots have been disturbed. Since these roots have been disturbed the voice of her father that has been haunting her cannot get through tto her.

I said in the last paragraph that she was saved, but it appears she was not safe for long. Stanza fifteen describes a vampire who said he was you And drank my blood for a year this I believe is a reference to her husband. It seems as if she was alomst dependent on being controled by the men in her life. She replaces her father with her husband who drank her blood, drainning her emotionally like her father did. She even says, Daddy you can lie back now meaning that his position of power has been filled.

In the last stanza she describes how the villagers are even glad he is dead, dancing and stamping on you. Perhaps these villagers are not seperate people but extensions of her own personality. The last line, Daddy, daddy, you bastard, Im through shows the resolvment of her feelings towards her father. Of coures one could argue that these feelings are not really resloved but have just been moved from her father to her husband.

This poem is wonderful in its imagery and clearly and almost beautifully (in a dark sort of way) describes the problems that she had with her father. It is obvious that this realtionship marked her greatly. She is unable to resolve the feelings of hate and fear towards her father so instead of completely moving on she brings these feelings into her realtionship with her husband. This is why I think that the main point of the poem is the control by men by which she must always live under.

Please note that this sample paper on Sylvia Plath: An analysis of Daddy is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Sylvia Plath: An analysis of Daddy, we are here to assist you. Your persuasive essay on Sylvia Plath: An analysis of Daddy will be written from scratch, so you do not have to worry about its originality.

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The North Face Marketing Analysis

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Executive Summary

North Face, a retail and manufacturing corporation of outdoor apparel and equipment, is attempting to become a leader in the casual sportswear and outdoor sports equipment markets. The Company now serves a larger market of casual sportswear market, rather than the specialty market it originally targeted. By moving into the larger market, North Face is hoping that it will be able to gain greater market share and profits from an expanding market.

The Company has a greater asset that it should use to its benefit to acquire the proper demand. Since being bought by Vanity Fair, The North Face has being able to surpass its financial woes and improve its profits. North Face should continue to use Vanity Fair Corporation's resources to ensure the expansion to its new target (See exhibit for further financial analysis).

Through the production of the new product line, the A5 Series, North Face can capture this new market. The product is created from cotton and it is a transformation of typical bouldering apparel to a more casual attire for a less extreme athlete. However, North Face is not correctly marketing the product in order to create the proper demand for the A5 line. Through changes in the marketing mix, North Face would be more successful in the casual outdoor sportswear attire.

North Face's Mission Statement and Goals

Our mission is to profitably increase the North Face market share and brand awareness in all retail channels by

•Showcasing the depth, breadth and quality of the North Face products in all retail business segments

•Marketing products and lifestyle to enhance the North Face brand image and reputation in each retail channel

•Delivering a consistent company message of technology, innovation, and education through all retail environments

•Establishing and maintaining the highest levels of customer service and product knowledge in specialty retailing

•Providing a launch vehicle and testing ground for the company's new products and marketing programs

•Supplying customer feedback to the company on all products, services, and marketing programs

•Creating an environment for personal growth through coaching, education, and incentives

Organizations History

In 166, two hiking enthusiasts founded a small mountaineering retail store in the heart of San Franciscos North Beach. The Company soon became known as The North Face, a retailer of high-performance climbing and backpacking equipment. The name was selected because in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable to climb. In 168, The North Face began designing and manufacturing its own brand of high-performance mountaineering apparel and equipment, and in the early 180s, extreme skiwear was added to the product offering. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents. Spring 00 marks the introduction of A5 Series™ apparel for a generation of climbers and athletes who know no boundaries between sport and a way of life. Cotton fabrics with casual cuts and functional features are blended into comfortable, free spirited designs. Bouldering inspired, A5 apparel is great for climbing, but still has enough of an urban sensibility.

Now, 7 years after its origin in the outdoor industry, The North Face provides an extensive line of performance apparel, equipment and footwear. Offering the most technically advanced products on the market, The North Face is the choice of the worlds most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The North Face is committed to pushing the limits of design, so that you can push your limits outdoorsnever stop exploring.

Marketing Environment of the Product Line

The North Face's competitive environment originally was targeted at satisfying the needs of a particular niche, the extreme athlete; thus, North Face was a market leader in serving the specialty market. However, North Face's expansion to a broader market has changed its competitive environment. To compete with the casual sportswear manufactures, North Face has created the A5 series line, which will allow the company to establish itself as a mainstream sportswear manufacturer. With the development of the A5 product line, North Face has entered into a very competitive market in which the participating firms have a similar goal of becoming a leader. North Face's competitive edge lies in producing items that are durable and can withstand the rough outdoor environment. Moreover, the pricing of this casual outdoor apparel is similar to that of competitors. The prices enable North Face to compete in the casual outdoor sportswear with its main competitors Gore-Tex and Prana.

The first company that poses competition to North face is Gore-Tex, which has its own casual wear line. Gore-Tex is in the higher price range, but they promise to be highly technical, high-performance materials that have been proven time and time again to be the very best products of their kind. North Face has products that serve the same market segment as Gore-Tex; thus, making them competitors. In comparison to North Face's A5 line, Gore-Tex's clothing has more of a city- wear attire orientation. This brand has established itself as a company that will keep its customers Dry. Similarly, North Face's A5 series line is manufactured from cotton in order to make the products more durable and breathable and thus compete.

The second competitor, and the most significant, is Prana. Prana produces outdoor clothing that is targeted and marketed to the same segment that North Face is attempting to reach. Their product line resembles that of North Face's A5 series. Prana's clothes, like North Face' A5 series line, provides the customer with versatility since the clothing can be used for outdoor activities or for lounging. Prana, according to John Procter, is North Face's primary competitor because of its historical eleven years serving the casual sportswear market. In addition, Prana also prices its casual sportswear products similar to North Face's A5 line series, which intensifies the competition between the two firms. For instance, Prana's clothing line ranges from $1. to $85, much like North Face.

Other companies that are in the active outdoors consumer market are Sierra Design, Patagonia, and Mountain hardware. However, even though these companies serve the same market they offer different conceptions of quality, price and performance. Since North Face is founded in the idea of quality and high performance, it is logical that Prana has become North Face's main competitor because Prana also offers the promise of quality and high performance. Furthermore, pricing has become an important factor in competing with Prana; their pricing strategies parallel each other creating further competition.

North Face's competitive advantage relies on brand loyalty, which it has established by creating customers with high quality products. In expanding to a new market, North Face hopes that its brand loyalty will help them compete in the casual outdoor apparel market.

Market Segmentation

North Face used several different ways to originally segment the market. Demographics are considered when segmenting the outdoor sportswear market. Most of the extreme athletes are young, single, and originally mostly male. However, currently, more women are joining extreme sports. Another variable considered is income level. The market for the sportswear apparel is affluent and can afford the high quality products. The psychographic variables are also important; extreme athletes are portrayed as being fun loving and adventurous. North Face also has international geographic segmentation. North Face also uses a geographic variable; it segments customers by large metropolitan areas, such as Los Angeles, San Francisco, and New York City. The company operates in Europe and Canada, however it assumes similarities between extreme athletes across the world. Currently, North Face is re-segmenting the casual sportswear apparel market. While attempting to keep the original extreme athlete, it now uses some other variables in order to decide whom to target. North Face kept the geographic areas similar to the original idea, still mostly caters to the large metropolitan areas. However, there has been a shift in the demographic variables that is using to evaluate the new market. Now, the market is segmented to include older non-as athletic individuals and active professionals. The income variable has also been modified; the segmentation of the casual apparel market is still well off but more price oriented. In addition, the usage frequency of the product has changed; the casual sportswear market will use the A5 line series less often, than an extreme athlete.

Target Market

Knowing that most outdoor equipment and apparel manufacturers were targeting hobby oriented consumer, North Face became a market nicher, targeting climbers, mountaineers, extreme skiers, snowboarders, and explorers. Its origins as a niche market provider, allowed it to target a selected group of individuals and become extremely knowledgeable of its consumers' needs. The target market is a younger generation of athletes, those that are between 0-5 years of age. It targeted mostly Generation X and early Generation Y individuals. In addition to targeting active individuals, North Face grounded itself for targeting individuals that can afford the benefits of a company that heavily invests in research and development. Since the target market consists of affluent, extreme athletes North Face provided high quality at a high price.

However, More for More was the idea behind the foundation of The North Face. Currently, The North Face is attempting to expand from a $5 billion specialty market to a $0 billion casual sportswear market. This new market will target the active baby-boomers who are becoming a larger part of the casual outdoor market. It will continue to provide the products to the extreme athletes, but the emphasis will shift to the larger market. This new market includes the extreme athletes and the new target individuals who use sports as a pastime and a hobby rather than a way of life. But, the new consumer is more price sensitive and seeks comfort, rather than high quality. The company reveals the shift towards the new market through the production of the A5 Series line. Yet, in its attempt to include the original market of extremist, North Face portrays the A5 series as a bouldering line; thus, attempting to bring both the original market and the new expanded market into unison. Even though the company markets the A5 series line as bouldering apparel, it emphasizes the casual comfort instead of quality (See Exhibit 5 for analysis of the results of a questionnaire of North Face's customers).

The Positioning Strategy

For 7 years, The North Face has been creating innovative, high-performance, technically-advanced apparel, footwear, equipment, and accessories for serious outdoor adventurers, global trekkers, and sophisticated urbanites who have one thing in common they seek out, invest in, use, and wear the best. North Face's positioning strategy has been to create in the mind of the consumer a brand that is synonymous with quality, high performance and innovation, relative to its competitors in the same industry. This market positioning allows North Face's products to occupy a clear, distinctive and desirable place in the minds of its target consumers. Thus, it is this positioning that distinguishes the A5 line from competing brands and gives them the greatest strategic advantage in their target market. The A5 series is positioned by the following slogan Never Stop Exploring.

Marketing Strategies and Mix

Product

North Face has designs products to function as equipment for the body, and its goal is to offer the most technically advanced products in its field and to establish the industry standard in each of its product categories. The Company designs many of its products for extreme applications such as high altitude mountaineering, rock and ice climbing, and back-country skiing and snowboarding.

Moreover, the A5 series clothing line is the newest of The North Face's product line for 00. The A5 line includes shirts and pants designed for the everyday casual athlete and adventurer looking for comfort and style. The A5 clothing series allows men and women the chance to wear clothes that reflect their lifestyle whether they are on the mountain or in an urban setting.

The A5 line features durable cotton material that allows for increased breathability and comfort compared with other active wear that is made of synthetic and polyester material. The relaxed fit quality is a feature of all A5 clothing gear allowing athletes to concentrate on their task at hand and not be bothered with what they are wearing. The A5 line offers a wide variety of free spirited designs and colors to choose from as well as features like bottom side vents on all shirts and constructed waistbands on the pants. The style of A5 clothing gives it versatility out in the field or even a night out on the town.

The A5 gear as with all North Face equipment is fully warranted against damage and defects for the lifetime of the product. The North Face takes great pride in the hardiness and longevity of all of their products and will repair or replace A5 gear, even after extended use, without charge.

Pricing

Due to the original target of extreme athletes, North Face was in the position to price at a higher price range, since it knew that the extreme athletes would pay more money for higher quality. North Face was a company build with the idea of product quality leadership. The high price represented to the consumer North Face's commitment to high quality and its dedication to research and development.

North Face practices product line pricing with the products for extreme athletes. Each new product attempts to satisfy as many needs of the customer. Even if a product is in the same line, but provide different functions for the users the product will be priced accordingly. Currently, North Face is attempting to reach the larger market, which makes it more vulnerable to competition. Therefore, it has created a shift to the lower price casual sportswear apparel to compete. With the A5 Series line, The North Face is actually pricing at about the same price as its competitors, which ranges from $0 to $50 for a variety of products. North Face was able to decrease its cost because it is manufacturing its products largely abroad, mostly, China. Through competition-based pricing North Face hopes to acquire the right amount of customers to make the A5 Series a success. Also, North Face is hoping to capitalize on the expanding casual outdoor market. Demand has increased for goods that are comfortable and not as expensive as the high quality products about 7% in the whole market (See exhibit 1). Thus facing increasing demand for the products gives North Face the opportunity to reach the new consumers, while still being conscious of its competitor's prices.

North Face rarely does any discounting for its products, the discounts occur when the company is attempting to get rid of inventories in preparation for the new seasons apparel and equipment. North Face sends the old inventories to its outlet stores, which are allowed to discount the products. For the A5 Series, North Face is attempting a new mode of promotional pricing that would allow it to penetrate the market. The outlet stores sold the new A5 series line at a base of $5 for all medium size products. By having the promotional sale, North Face hopes that the consumer will be more knowledgeable of the products. In addition, North Face provides a lifetime warranty on all its products, with a no questions asked policy. If the product gets damaged, North Face will replace it and take care of the problem for the costumer. Even though North Face has international markets, it chooses not to price differently in the different countries.

Place

The products are mainly distributed into specialty shops, referred as Summit shops. North Face sells its products primarily to a select group of specialty outdoor, premium-sporting goods and major outdoor specialty retail customers, such as Recreational Equipment, Inc. and Eastern Mountain Sports, Inc. The use of Summit shops has helped North Face preserve the integrity of its brand identity because the retailers market the products in a way that is consistent with the companys quality standards and high quality service. The Company sells its products to approximately 1,500 wholesales customers in the United States, approximately 1,00 wholesales customers in Europe and approximately 00 wholesale customers in Canada.

Recently, however, North Face has expanded its distribution system to other intermediaries to include retailers and some department stores in order to reach the casual sportswear market and best sell the A5 line series. It has modified its distribution system to include 4,000 retailers and departments' stores such as Nordstrom and Foot Locker. Consequently, the A5 line series is being distributed to Summit shops and to the new intermediaries.

Manufacturers

North Face makes use of outsourcing to produce its products. Outsourcing has allowed the company to integrate systems, procedures and personnel more efficiently, despite the fact that North Face ran into problems with outsourcing distribution in 1. North Face relies on approximately 50 unaffiliated manufacturers primarily located in Hong Kong, China, Taiwan, Korea, Indonesia, Bangladesh, Thailand, the United States, and Portugal to produce nearly all of its products.

Difficulties

The Company has not established long-term term contracts with its manufacturing sources; thus, it competes with other companies for production facilities and import quota capacity. None of the manufacturers produce the Companys products exclusively. As a result, North Face experienced distribution difficulties in 16 and in 1, due to delayed shipments and credit line problems. In 16 the company experienced an embarrassing delivery glitch in the Tekware line, which spurred a decline in the price of its shares to $1.50 from a 5-week high of $. Furthermore, suppliers have stopped the distribution of North Face's products in the past because North Face had credit line problems when it was experiencing financial difficulties in 18.

Promotion

The North Face does not rely on discounts to push its products; instead, the firm has concentrated on building a significant cachet for its brand within the outdoor market. In order to accomplish this, The North Face has conducted well-targeted advertising campaigns aimed at hikers, climbers, snowboarders and other outdoor sports enthusiasts. Historically, The North Face has avoided the mainstream media and has instead placed print ads in magazines such as Outdoor Magazine and Backpacker Magazine. The North Face's brand theme is about exploration, and the intention of its ads is to incite people to explore the outdoors.

The North Face has turned to ingenious methods of marketing to encourage its target market to explore. According to creative director Ron Walter, one thing that The North Face has tried to do is blur the walls between advertising and popular entertainment through what they call strategic entertainment. Instead of placing overtly commercial television ads, The North Face's advertising agency, Blazing Paradigm in conjunction with American Adventure Productions, developed five one-hour documentary specials for NBC Sports. According to AdWeek, research showed that not only did viewers perceive The North Face as an apparel maker, but also as an expedition outfitter, which helped strengthen the brand's prestige. Besides using strategic entertainment advertisements, The North Face also relies on endorsements from outdoor magazines as a public relations promotional tool. This tool has allowed North Face's products to be a staple on Outside Magazine's annual Buyer's Guide. This type of promotion tends to resonate well with The North Face's target market.

Once The North Face's public relations and advertisement promotion campaigns have outdoor customers' attention, the firm resorts to personal selling and direct marketing to obtain a sell. Personal selling has enabled North Face to exercise control on how their products are presented and promoted. The specialty stores are staffed with personnel that are knowledgeable about outdoor sports apparel and who participate in outdoor activities; this allows them to establish long-term profitable customer relationships. Personal selling is an essential aspect of The North Face's brand integrity. The North Face also conducts in-store clinics and travel expos, bringing outdoor athletes into their store to discuss their expeditions and to instruct consumers on outdoor-adventure skills. In store videos are a centerpiece of The North Face's direct marketing promotion. Kiosks play product demos and expedition footage, which encourage customers to explore the outdoors and to outfit themselves with the necessary North Face gear.

Financials

The North Face is one of 14 major brands that are subsidiaries of VF Corporation, the world's largest apparel company. VF Corporation consistently has over 5 billion in annual net sales, and closed 00 with approximately 5.1 billion (see exhibit ). The North Face is a part of the Company's Outdoor Apparel and Equipment division. The North is the largest and most profitable company in the Outdoor Apparel and Equipment division. The North Face was bought by VF Corporation in 000. At that time, The North Face was experiencing heavy losses and would have had to consider bankruptcy if VF had not gone through with the acquisition.

Since the acquisition, The North Face has bounced back financially, increasing their sales and profitability mostly through heightened sales in Europe and through cutting costs. The heightened sales in Europe are owed partially to greater concentration and growth of the target market in that location, and also to the depreciation of the dollar relative to the Euro. This depreciation makes foreign goods cheaper to Europeans, and causes increased demand and sales. The North Face has been able to cut costs since the acquisition in two ways. First, they have cut costs as part of VF Corp's company wide repositioning program. The repositioning program has cut costs by closing inefficient manufacturing plants and consolidation of distribution and administrative functions. The North Face has also been able to cut costs because becoming a part of such a big company has meant access to their resources and client base. The access to resources such as suppliers and manufacturing equipment and technology brought down costs for the firm. Also the widened base of customers and existing customer relationships allows them to narrow the scope of their marketing, cutting costs. In the most recent quarter, ending April , 00, the VF Corp continued its trend toward greater profitability and sales. In that quarter, net sales rose 15% mostly driven by the growth in sales of the North Face products in Europe (See exhibit ). The recent trend in the apparel industry has been a slowing of sales, especially in the U.S. due to the declining economy. Despite this, the North Face's sales and market share have been growing, aided by their brand integrity, and expansion, hopefully continuing with the A5 line.

At its retail stores, the North Face has a goal of keystoning, or achieving 100% mark-up over wholesale. All of their other products are sold at wholesale prices to distributors or are sold in the outlet stores. This wholesale price includes a markup from the total costs of the product, to allow for some profit. About 85% of the gross profit margin is made by selling high volumes to retailer's at wholesale prices. In the future, the North Face should look to continue increasing its market share, cut costs, and improve the cost efficiency of its marketing strategies. They produce high quality products, and with the right marketing mix, they can continue to achieve high profit margins and sales volumes as well.

Social Responsibility

To the response of the do the right thing trend, The North Face is using several cause-related marketing campaigns. These marketing campaigns are used not only to build a positive public image but also to generate more sales. In building a positive public image, the company focuses on both environmental and humanitarian issues. Several examples of philanthropy partnerships and donations to community are the following

1.Partner with The Access Fund, a national non-profit organization dedicated to keeping climbing areas open and to conserving the climbing environment throughout the United States. The North Face has been giving annual donations since 11 and has received a Platinum status for its 00 contribution to The Access Fund.

.Partner with The American Alpine Club (AAC), a not-for-profit organization in the United States devoted to mountaineering, climbing, and the multitude of issues facing climbers to promote safe, environmentally sound climbing practices and to protect climbing access and preserve our nations alpine areas. The North Face has acted as a patron and a campaign sponsor for The AAC.

.Donated 1,10 Cat's Meow sleeping bags each valued at $16 for a total in-kind donation of $18,80 to The American Red Cross who focuses on meeting peoples immediate emergency disaster-caused needs.

The company hopes that its donations could help the climbing organizations in preserving the natural environment. In addition to the environmental protections, the company desires to help other people, too. Instead of donating directly to a specific group, the company extends the benefits by donating money and equipments to non-profit organizations such as The American Red Cross that reach a broader audience. Through this donating policy the company hopes its contribution will have a greater impact on society.

These marketing campaigns also help to strengthen the company's image. North Face is known as a retailer that manufactures high-performance, climbing and backpacking equipments. Therefore, by establishing philanthropy partnerships with non-profit climbing organizations it allows North Face to protect the natural environment and also build a positive brand image. In addition to a positive brand image, North Face is able to indirectly market to the members of the non-profit organizations. For example, the members in this organization resemble North Face's target market; for example, these members are between 0 and 40 years old who like outdoor activities such as climbing and camping. Moreover, the climbing organizations have a relatively large number of members; thus, this enables North Face to build relationships with potential costumers. For example, North Face has access to approximately, 15,000 and 17,000 members of Access Fund and AAC respectively. By building on the company's reputation to the members it is more likely that members will buy North Face products.

By acting as a socially responsible company, by giving donations to well known non-profit organizations, North Face builds a strong public image. This allows society to perceive the company as a good citizen, instilling in the consumer a powerful image of a civic-minded retailer. As a result, when a consumer is confronted with a variety of competitor products the consumer will be more inclined to purchase a North Face product. By performing social responsible actions the company is establishing long-term relationships with its customers and is strengthening its brand equity.

Recommendations

With the shift in target markets, from the specialty market that was the backbone of the company to a larger more profitable market of casual outdoor wears, North Face is risking losing some of its greatness and devoted customers in its rush for profits. However, there is a way that the company can circumvent some of the backlash from its original consumers and still be able to market to the new group. North Face should create a new brand name that would be use on the casual outdoor market. By creating the new brand name, North Face would be able to market the casual outdoor attire to the larger market, for which it has lower prices, while still maintaining the brand name The North Face for the high end products for the extreme athletes, for which high prices are charged.

Positioning Recommendations

The company does not have an effective positioning strategy for the A5 line because North Face's brand is so synonymous with high quality, high performance and innovation. Placing the A5 line in the same category as their traditional products creates confusion in the minds of consumers; the line is not as high quality as other North Face products. Their traditional mountaineering and hiking apparel aimed at extreme athletes is distinct from the A5 line series sportswear apparel that targets the casual outdoor sportswear market. North Face has created a positioning strategy that says More for More, causing a loss of a clear positioning and disbelief among consumers with the A5 line; thus, damaging their brand name.

The transformation into the casual outdoor sportswear apparel market requires a more efficient positioning strategy for the A5 line. North Face should instead, position the A5 series in a way that it emphasizes the product's unique benefits and provides the company with a competitive advantage. For example, North Face could charge lower prices to position the A5 series as a More for Less brand. By using this positioning strategy, North Face can differentiate the A5 line from its main competitor Prana by offering comparable quality at a lower price. Moreover, a suggestion for a positioning statement could be to active consumers that enjoy outdoor activities, the A5 line series is the sportswear apparel that complements the athletic lifestyle by providing more style and comfort than any other brand. With the A5 line series you can climb a mountain with style. Furthermore, the A5 line series should be positioned with the slogan Be athletic, be comfortable, be fashionable, instead of the current slogan Never stop Exploring.

Competitive Environment Recommendations

Since the casual sportswear market has been growing, it is understandable for North Face to expand into this market and become more profitable. But its attempt to do so with the A5 line series lacks consistency since this line does not provide distinctive features that will enable it to compete efficiently with competitor's products. In comparison to the other competitors' products, the A5 series line is cotton based which makes it more comfortable, and is designed more fashionably. These benefits need to be emphasized because they are the distinguishing factors that will provide a competitive advantage. North Face should benchmark the A5 series lines against competitors' products to make quality adjustments and further meet customer wants. Furthermore, North Face should be attempting to be an overall cost leader; thus lowering its cost and earn a larger market share. As North Face becomes more involved in the casual sportswear market and the A5 series becomes established, North Face should perform regular marketing audits to analyze the competitive environment and its marketing strategies to ensure success.

Pricing Recommendations

The lower prices imply to the professional athletes that North Face has lowered the quality of its products, which will have a negative affect on their buying. However, if the North Face separated the markets and targeted each one differently it will be to its benefit. With the professional extreme athletes, North Face will continue to use the higher prices and emphasize quality, innovation, and R&D. For this market North Face will not change its pricing strategy.

However, for the expanding market North Face will have to adjust to its pricing strategy to their needs. The new market is in search of comfort, fashion, and quality, all of which North Face can provide under a new brand name. By pricing slightly less than competitors, North Face can increase its penetration of the casual outdoor sportswear market and compete more efficiently. The A5 series line is being marketed under the North Face name and priced at the same level at its competitors. With new products and a new brand name, North Face will be able to lower prices without risking further backlash from professional athletes. North Face will have the power and resources of Vanity Fair Corporation, which will help it in its goal of greater market penetration. It can provide the new market with more discounts, which it currently does not really offer to its professional athlete market, and base its pricing on cost or customer value instead of competition-based pricing, which it currently uses. With the new market it will be most it should pursue cost-based pricing because of the amount of competition in the casual outdoor wear.

Place Recommendation

The market expansion into the A5 line requires some modifications in distribution in order to make this line appealing to the target market. Yet, it is also necessary that the company differentiate the distribution of the high quality products and the casual sportswear apparel, A5 line, to ensure efficiency and a clear positioning message. Moreover, North Face should not distribute the A5 line series in specialty shops because it is not cost efficient, instead, it should only distribute it to retailers and it should continue the distribution of the high quality products to the Summit Shops. This method will allow North Face to use its intermediaries in a more efficient manner because it will allow it to keep a focus on targeted consumers, and thus strengthen North Face's brand name.

Moreover, North Face should capitalize on Vanity Fair's resources. North Face should use a horizontal marketing system so that it can access Vanity Fair's financial, production and marketing resources, which could facilitate the distribution and availability of the A5 line series to targeted consumers. By forming this strategic alliance, North Face will be more effective, and will create greater customer value and become more competitive. However, North Face should carefully select the distributors, in order to be consistent with the product and pricing message.

More importantly, North Face should begin establishing long-term relationships with its manufacturing sources, so that it will not repeat past experiences with distribution disruptions. Otherwise, not having long-term contactors may have an adverse effect on the company's ability to stock the A5 line series and make the series a success.

Promotion Recommendations

Bouldering enthusiasts see A5 products as inadequate for serious climbing due to the fact that A5 products are made from cotton and are relatively cheaper. At the same time, plenty potential casual outdoor wear consumers are unaware of the A5 line because North Face has not advertised in general magazines; instead, it has focused its advertisement in specialty outdoor magazines. North Face should make a clear distinction between advertisement for traditional high quality products and the A5 line series to promote the product more efficiently. North Face needs to adjust its advertising strategies to suit the product line in relation to the appropriate target market. In order for North Face to reach the casual sportswear market with products such as the A5 line, the company needs to promote in general magazines such as the ones owned by Vanity Fair and mainstream media However, for specialty consumers, in terms of the A5 series line, its advertisement should be tailored towards convincing the bouldering enthusiasts that the A5 line can withstand the rigors of rock climbing and exceed the quality standards as the other North Face products do (See Exhibit 4).

Social Responsibility Recommendations

In terms of North Face's attempt to reach a new market, having philanthropy relationships with organized climbing and hiking communities are no longer enough. The company needs to expand its donations to appeal to the larger audience. For instance, North Face should get involved in events that target the new market which include the baby boomers and it could also emphasize forming relationships with teenagers in order to increase their customer life value. The North Face should expand its philanthropy partnerships to other non-profit organizations such as public schools and amateur baseball leagues in nearby neighborhoods. This approach will work effectively in drawing youngsters' attention to lead active lives; thereby, promoting a positive company image and increasing social welfare.

Research and Methodology

Our group's exploration into the North Face proved to be a positive adventure and demonstrative learning experience. We began our research with an in-depth analysis of the North Face's personal corporate website. The website provided a closer look at the following topics company information and history, news and events, products and product development, research and development, TNF Athlete Team, expeditions, and retailer information. Beyond the corporate website, the World Wide Web was our golden connection to market information. We searched online databases such as Lexis-Nexis and the Business and Industry Database to find out information about the North Face's marketing techniques and strategies. Never stop exploring also seemed an appropriate slogan for our internet search as the virtual world was endless with possibilities of information discovery.

Beyond the internet, our group tried to capture the essence of the North Face's retail mission in-action and in person. We visited the retail store in San Francisco and the Outlet in Berkeley. We did observational research in both locations as well as conduct personal interviews with the Outlet Store Manager and two Sales Associates. To gather primary information, we asked customers, by simple random sample, who purchased North Face products to complete a closed-answered survey. Our intention of the survey was to discover our own collection of primary data to support our theories and provide us with assistance in concluding an appropriate recommendation for the company. Outdoor oriented magazines and product catalogues were also successful facets of information.

Our original hopes with choosing the North Face as our subject was that it was a global company whose headquarters were located in the Bay area. We thought we could reach Corporate in San Leandro and gain access into their internal databases. Our reality was a long game of phone tag and false hopes. We finally made contact with the Marketing Director and PR Representative who agreed to do an email interview. Unfortunately, they never responded. Although we did not get information directly from the North Face headquarters, our team tactics of divided the different topics among our eight members helped us gain enough information through our many other resources.

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All living things are made up of DNA. DNA is the blueprint for all the characteristics that appear in a living thing. Each DNA is made up of parts, called genes, that each hold specific instructions that make each living thing unique. The genes are what determine the characteristics that make each living thing. Of course, genes are not perfect. This topic has recently become a very popular one among food producers and farmers. For ages, farmers have been thinking of ways to make their crops grow better and healthier. The use of pesticides was started for this reason. Until recently, pesticides and preservatives were the only way for farmers to deliver farm-fresh produce to the public. That's where the genes and DNA came in.

Scientists have recently figured out a way to change the function or alter the genes of certain crops. By injecting crops with enzymes or genes of other living specimens, scientists can change the actual characteristics of the crops. In other words, they can cut out undesired characteristics or bring about new ones in the foods. This process of gene/DNA-alteration is called biotechnology. It is called biotechnology because it is the process of using technology to improve nature. The most famous biotech crop is the Flavr Savr Tomato. Tomatoes have a relatively soft outer skin, which makes them bruise and damage easily. With the Flavr Savr, scientists engineered the new tomato plants in a way that made them have a tougher outer skin. This made them easier to transport and store.

Scientists have also worked with other crops to improve them. Corn, rice, and soybeans have become very important biotech crops. Corn that won't be eaten by pests and can be grown year round would benefit farmers and the public alike. With increased amounts of product and more sales, the price of corn would go down. Rice that can be enriched with vitamins and minerals would help children in third-world countries. The children would eat the rice, but get the benefits of eating a supply of all their necessary nutrients. There are many benefits to biotechnology and genetically modifying foods (these foods are sometimes called GMO). But, there are still many opponents to this new way of growing food.

People fear that bio engineered food is not safe, despite claims by the United Stated Food and Drug Administration (FDA) that say they are. The FDA claims that methods of altering crops have been in existence for hundreds of years. They say that farmers have always crossbred and propagated plants to achieve desired results. The FDA says that these foods now are no different and are safe to eat. Still, some people are not convinced. There is strong opposition to these foods, both in the United States and in Europe. Some companies that use GMO products use GMO produce that has been treated with antibiotics. Consumers fear that increased use of antibiotics will cause them to develop antibiotic resistance. Not only that, but the diseases for which the antibiotics are meant might also develop resistance to them. If this were to happen, there could be major problems in the future.

Many groups and organizations have formed to inform the public of the risks of GMO foods. Besides the antibiotic resistance, people also fear allergies from GMO foods. Enzymes are proteins, and proteins are what people who have food allergies are usually allergic to. If proteins that trigger allergies are used in products that don't usually contain them, there could be problems. The FDA has established a law that forces companies that produce such foods to warn the public. They must label their foods and state that they contain common allergy trigger proteins. But the FDA does not require other GMO foods to be labeled. This has many people very angry. People who oppose GMO foods say that they want to know what they are eating, and that all GMO foods should clearly be labeled as such. Personally, I am against GMO foods. I believe that what is natural should remain that way, and should not be fooled around with, especially by humans. Nature is so vast and so cleverly developed that we cannot compare to it at all.

The development of biotechnology has had a huge impact on humankind. Soon, the way we eat may be totally changed. Maybe scientists will be able to pack the necessary nutrients of a well-balanced daily diet into one simple food. Or maybe foods will become a thing of the past. Soon, with the help of biotechnology, we may not be eating food at all. We might just swallow a pill in the morning and survive on it all day. There are both benefits and risks to biotechnology. Changing things that are natural will make them less and less that. But if changing them will make life better, then they should be pursued. There are always two sides to every story, and there is never one that is truly correct.

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It is a truism that texts can be read in entirely different ways. As we have different people with different backgrounds and experiences, it can be assumed that texts will be valued differently for each person- based on their values.

Two different views on the film 'The Crucible', written by Belle Moore and Greg King respectivley, express this fact. The two readings return mixed reviews to the reader through their distinctive elements of style and simultaneous use of the expressive and pragmatic values.

The view adopted by Moore expresses a subjective and valued judgement of the film which borders on hyperbole through it's extensive use of exaggerated praise.

On the other hand, King's view comprises a more objective and emotive stance shown through it's sophisticated comprehension of the film.

This review concentrates on the film's pragmatic values, as the writer easily indentifies the connection planned through the historical sense to the McCarthy era. Progressing, King analyses the more expressive side of the film by guiding his readers through aspects of acting and emotions entwined within the films portrayal.

The focus of both articles can be clearly defined as one of the main aspects separating the two. When examining Moore's article, it is evident to see how she has interpreted the film as a powerful love story, bringing to attention her focus on the universal theme that when 'placed in a different time period, (The Crucible) still remains powerful'. This is rather than King's view as a film concerned with historical and lightly social events.

The exaggerated review by Moore is concerned with the analysis of the power and lust felt between ruling characters. The constant referal to the romantic genre in brought to attention with phrases such as 'this power is an undeniably strong and almost erotic sensation' identifing a strong bond between the two. She is also able to identify motives of interest to her underlying focus through the recognition of Abigail's desire to have Proctor's wife disposed of.

This particular writer also works into her review, somewhat 'unrelated' genres, such as comedy which is used to appeal to the audience, which add to the less than professional tone carried out amidst exaggeration.

Genres of a much deeper value are identified by King through his recognition of the historical elements in the film and related links in history. This is evident with his expressive tone by stating ' (this film) parallels with the poisonous politics and relentless prosecution that occurred during the height of the 150's'. Foregrounding of Proctor as the unlikely hero signifies the broader view shown by King rather than the personal reading and likening of the love, power and romantic affairs focused on by Moore.

The technique and styles used by both texts also oppose each other in formality and expression of their individual viewpoints. The reading composed by Moore adopts a wide range of anecdotes and colloquialism. These are integrated throughout a strong personal opinion of the film and an extensive use of personal pronouns. A highlight of typical genres, common in popular films, presents a less sophisticated presentation in this reading through possibly false interpretations.

Through her focus on the film's social strife, her text uses strongly opinionated language to foreground interpreted points and areas of importance in 'The Crucible'. Back to back usage of exaggeration merges into hyperbole with strongly expressed comments such as 'this serious suspense provides a heart pounding climax'.

Repetition of colloquialism used for the praise of actors ('gives a top-notch performance') furthers the interpretation of Moore's text as a far less dignified and sophisticated account in terms of language techniques. The reading of the film by Greg King however, does not incorporate many of the techniques so fondly adopted by Moore.

King writes an emotive and strongly expressed opinion with a much higher usage of sophisticated language techniques. He acknowledgedly refers to the McCarthy parallels in descriptive detail. His stronly positive position on the film's adaption blends into his foregrounding of the negative political sense. His view contains frequent use of adjectives, which flow straight to the point when interpreting the events and their reasons in the film. King is also able to interpret John Proctor's deeper meaning in the film, and is able to analyse it's effect in terms of his character holding the literal backbone of the story.

The extensive use of a much more expansive vocabulary is able to adequately bring across the writer's direct thoughts. This is particulary evident when describing characters such as Abbey, an 'unsympathetic, manipulative, spiteful and vengeful' character. This example of language shows a fraction of the sophisticated wording which spans the text, also commenting on the films stylistic elements.

The characterization and context of the film 'The Crucible' has been foregrounded in different perspectives by each text, when taking a comparison of the two. The examination of character interpretation in Moore's review is strongly linked to article focus. The reason being both aspects are seen as equally meaningful and interconnected by the understanding of the film as a love story when viewed by this writer.

A close analysis of Wiona Ryder's character Abigail shows this text interpreting Abbey as a misguided, lost lover with 'the power to condemn anyone she wants'. This text falls prey to sympathy towards Abbey and likens her taken actions to be mearly those of an emotionally driven young woman. Moore also indentifies Abbey's motives to be derived from a new lust for her newly aquired power, which she then, in turn, uses at her own desire.

Moore does not report in significant detail on other main actors, unlike King who provides a very detailed analysis of John Proctor and Abigail. While Moore's less structured text did not recognise the evil intermingled within Abigail's motives, King has directly pinned it, and reports on her nasty character traits which 'fan the wave of hysteria' for her own emotional benefit.

King's text is also able to link this element into an interpretation of John Proctor, correctly inscribing Proctor's own moral dilemmas which cause his action against the court. King examines the adaptation of the film from the original source as the play; an aspect Moore's text so pre-occupied with romantic contemplations, failed to in depthly place on paper.

King examines contexts of the film's 'intense confrontations', it's 'rich characters' and it's ' marvellously rich and sumptous visual surface' to great effect. As a result, a clear and objective breakdown of character portrayal and film context is presented in a form to be valued highly.

When analysing the two reading of Arthur Miller's 'The Crucible', in terms of language, foregrounding of information and argument, it is evident to see the different paths taken by the two texts.

Belle Moore's review entitled ' Miller's 'The Crucible' is a great play adapted into a great film' can almost be forseen through it's repetitive and common use of colloquialism and high praise in it's title. Her hyperbolic tones are unique to her use of the first person and subjective view when examining the focus of the film.

The central concern with the romantic crisis that runs parallel to the town's witchcraft hysteria is brought across in a rather undeveloped style of writing including anecdotes and occasionally present slang.

The objective view by King clears the path of subjectively personal concerns and allows other more appropriate information to become apparent. The values concentrated upon by King are focused more on the story's social historical and political concerns, linking in greater detail the McCarthy trials some 60 years later.

His greater appreciation of the characters value in the progression of the plot and exploration of film context are displayed through a highly emotive review comprising a greater use of advanced vocabulary.

Thus, it can begin to be seen that through pragmatic and expressive values amongst many other focuses, texts can indeed be read in entirely different ways.

Please note that this sample paper on The Crucible is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Crucible, we are here to assist you. Your cheap custom college papers on The Crucible will be written from scratch, so you do not have to worry about its originality.

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Romeo and juliet summary of a scene

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Summary

The scene takes place in Juliet's room and into another jungle themed room. Juliet's room was very bright and the other room is darker. The beginning of the scene stars Romeo and Juliet in their last moments together until dawn, as they had spent their night together. The nurse signals that Lady Capulet is coming. Juliet is informed about her planned marriage to Paris, and Juliet condemns it. Her father comes to find that Juliet is reluctant. At seeing this, he becomes enraged, and they get into a heated fight. In the end, Juliet has the nurse, her mom, and her dad taking one side against her wishes. The scene's purpose in the play is the scene shows how Capulet no longer respects his daughter's wishes, but rather makes a contract with Paris about her future, without her consent. Juliet in turn is also turning away. She is alienated from her family and she sees another point of view. Juliet also feels betrayed by the fact that her mother, and even her nurse, oppose her wishes to stay clear of Paris's marriage. Crucial moments for communicating the purpose of the play are the end of the scene, when Juliet begs her mother and her nurse to help her, and they turn her away. This is a turning point in which Juliet is no longer supported by her family. The point where her father explains to her that she must live in the real world, for Juliet is assumed to live in her protected own little world. He makes it clear that her presence in the house is only tolerated with her marriage to Paris.

Imagery

Eros/Thanatos

~The background in the scene will have a bed with a black cover symbolizing death, and a while heart pillow, symbolizing love. This will be a symbolic way of presenting love and death in direct contrast to each other.

Fate/Foreshadowing

~When Romeo jokes about the true sadness he would have when Juliet was a ghost, he is truly speaking plainly about his haunting feelings of Juliet's death, inevitably causing him to commit suicide. This is foreshadowing of their fate as ghosts in death.

~When Juliet is speaking to her mother and she begs that Romeo die painlessly, it is ironic that fate takes a turn and causes him to die a most painful death.

~When Juliet objects to marrying Paris, she states Over my dead body! This in modern English means never. In the scene it is a symbol of the true death of Juliet, prior to her marriage to Paris.

~When Capulet and Juliet argue, Capulet says, Don't talk back to me and dare to turn your back on me! It is interesting that due to these lines of turning her back on him, she literally does this later on. Juliet kills herself, and alienates herself from her family. This would be foreshadowing her alienation.

~Lady Capulet says, You only live to die anyway. This is important because it is symbolic of the life and death cycle in this story. The ending of the story consists of suicide and deaths. She doesn't see the gravity in her words, but Lady Capulet is stating the fate in the story, death.

~Juliet says that this fight and her separation from Romeo makes it the Worst day of her life. And she even says, I'm going to die! These phrases are commonly used out of context, to indicate a horrible situation, etc. However, Juliet doesn't realize that these words clearly foreshadow her fate.

Light and Dark Imagery

~Juliet's room is light and full of brightness. This is symbolic of her nature as the source of light.

~ Juliet is wearing a tattoo of the sun. This shows Juliet's association with light.

~Romeo is wearing a tattoo of the moon. This shows his association with inconsistency and even a false light.

~When Juliet and her father get into the argument, Juliet runs out of her room and chooses to go into a jungle themed room. This is symbolic as the jungle room is less bright and jaguars are covering the borders of the room. Juliet has symbolically lunged herself into the real world, a dark and unprotected place.

~The jaguars are associated with the dark imagery, as they are predators. Juliet is at the mercy of the real world, which inevitably kills her in the end.

~Juliet and Romeo wear light clothing covered by light clothing. This symbolizes their true luminescence covered by a barrier from the real world, dark imagery.

~The dark bed cover verses the white heart pillow are symbolic, as the pillow is the tiny light in the form of love, that allows Romeo and Juliet to escape the darkness of the real world (dark).

~The lighting in Juliet's room is much brighter and natural. However, in her transition to the jungle themed room, the lighting is darker and less natural. This is symbolic to her protection from the outside world, to her new lunge into the real world.

Please note that this sample paper on romeo and juliet summary of a scene is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on romeo and juliet summary of a scene, we are here to assist you. Your cheap custom college paper on romeo and juliet summary of a scene will be written from scratch, so you do not have to worry about its originality.

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