THE ENVIRONMENTAL CONCERN FOR DISPOSABLE PLASTIC SHOPPING BAGS – IS THERE A VIABLE SOLUTION?

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THE ENVIRONMENTAL CONCERN FOR DISPOSABLE PLASTIC SHOPPING BAGS IS THERE A VIABLE SOLUTION?

Several billion plastic shopping bags are used by consumers in Australia everyday the majority of which end up in our waterways, national parks and as land-fill. This has clearly become a major environmental concern to both the government and many environmental groups. Possible solutions to the problem, which have been raised in the past, range from an appropriate levy on the use of plastic bags at checkouts in supermarkets to an outright ban on their use. Hence, the main aim of this research is to explore the possible solutions to reducing / ceasing the use of disposable plastic shopping bags, which will have the potential of being accepted by the wider population.

Target Market

Consumers over the age of 18 years and who are responsible for their household's shopping.

Research Aims

sum Develop a socio-demographic profile of consumers who support / do not support a plastic shopping bag levy / ban.

sum Assess attitudes and opinions toward other possible solutions in reducing / discouraging plastic bag usage.

sum Examine current use behaviour of plastic shopping bags.

sum Assess possible alternatives to plastic bag usage.

SEVEN-DAY RETAIL TRADING IN WESTERN AUSTRALIA

Whether or not Western Australia should establish extended shopping hours has recently been re-introduced for debate. In order for the state government to introduce seven-day trading, various costs need to be weighed against benefits. For instance, reduced family time versus increased spending opportunities / economic profit, and small-business hardship versus increased employment opportunities. Therefore, before Western Australia's shopping hours can be changed, market research on the public's awareness, attitudes and perceptions towards the extended hours is required.

Target Market

Employed consumers between the ages of 18 and 65 years.

Research Aims

sum Develop a socio-demographic profile of consumers who support / do not support seven-day / extended retail trading.

sum Assess the perceived costs and benefits of extending retail trading.

sum Determine acceptable trading hours demanded by consumers (eg. restricted to certain metropolitan areas / days / hours / seasons / etc).

sum Determine general attitudes and opinions toward extending trading hours.

INTERACTIVE ELECTRONIC SHOPPING ADOPTION

When most consumers think of shopping the vision usually consists of physically visiting a shopping area, such as a shopping mall. However, in recent times shopping electronically has been predicted to become an essential distribution channel for retailers in the near future. But because electronic shopping as a distribution alternative is a fairly recent phenomenon, little is known about why consumers adopt (or do not adopt) this method of shopping for goods and services. Past studies have suggested that frequent Internet usage and consumer innovativeness positively correlates with the adoption of electronic shopping. Therefore, the aim of this research project is to find out specific consumer characteristics that influence the adoption of electronic shopping.

Target Market

Employed consumers over the age of 18 who own their own credit card and have access to an Internet-connected PC at home.

Research Aims

sum Develop a socio-demographic profile of consumers who currently shop / do not shop electronically (eg. gender, age, income, employment status, responsible for household's shopping, etc).

sum Examine attitudes and opinions toward shopping electronically.

sum Explore current electronic shopping patterns.

sum Explore the perceived risks and benefits toward shopping electronically.

sum Assess attitudes and opinions toward adopting an innovation.

sum Assess the perceived risks and benefits toward adopting an innovation.

sum Examine attitudes toward physical shopping (eg. Is it regarded as a source of relaxation or a chore?).

PERFUME AND COLOGNE PURCHASE BEHAVIOUR

For most individuals, leaving home to attend a social event without applying some perfume or cologne in the right places is unthinkable. But with many thousands of fragrance brands to choose from, how does a consumer decide upon a particular brand/s to purchase? Is it the scent alone that is the influencing factor upon the decision to purchase a particular fragrance, or is the price, manufacturer and / or promotion type regarded just as important? Therefore, the main aim of this research project is to determine the dominating factors / forces involved when individuals choose a particular fragrance to purchase for themselves.

Target Market

Males and females over the age of 18 years who purchase body fragrances for personal use.

Research Aims

sum Develop a socio-demographic profile regarding the use of fragrances.

sum Determine the main reasons why consumers wear fragrances.

sum Assess the factors involved with influencing the purchase of a particular fragrance (eg. smell, price, promotion-type, manufacturer, peer influence, etc).

sum Determine the average frequency, quantity and price of fragrance purchases.

sum Determine the favoured types of scents by most individuals (eg. floral, citrus, etc).

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