KFC

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on KFC. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality KFC paper right on time.

Our staff of freelance writers includes over 120 experts proficient in KFC, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your KFC paper at affordable prices with cheap essay writing service!

INTRODUCTION

Colonel Harland Sanders founded Kentucky Fried Chicken (KFC) in 1, which first gave the world a taste of his most famous creation, Original Recipe Kentucky Fried Chicken, featuring that secret blend of 11 herbs and spices. Since that time, millions of people around the world over have come to love his one of a kind chicken finger licking good, home-style side dishes and hot and fresh biscuits.1

Chronological overview of KFC's management team

15KFC started it franchisees.

164Sold to Jack Masssey & John Yong Brown Jr. for S$ million.

171Acquired by Heublein, Inc. for $85 million.

18R.J. Reynolds Industries, Inc. acquired Heublein and merged it into a wholly owned subsidiary.

186PepsiCo acquired KFC for approximately $840 million.

Today, KFC was the world's largest chicken restaurant chain and third largest fast-food chain in 000. KFC had a 55 percent share of the chicken segment of the U.S. fast-food (based on sales revenues) and operated more than 10,800 restaurants in 85 countries. KFC's early international strategy was to grow its company and franchise restaurant base throughout the world.

With growing competitive rivalry among the leading fast-food chains, KFC under the management of Tricon Global Restaurants face greater challenge to compete with other big player to launch into new market especially in Latin America and North Africa. Leads to changes to strategic growth of KFC to globalization and facing the environment risk and opportunities associated with the international expansion particularly looking at Mexico and Latin America.

ASSUMPTIONS

Please note that all facts given are accurate at the time of printing. Anything happen to KFC after year 000 is not considered because it falls outside the case. The financial figures provided are accurate and does not have to be proven.

SITUATION ANALYSIS

Situation analysis covers all respective area that company should consider in the competitive market includes internal and external, they are, SWOT analysis; Industry and competition analysis; Company Analysis; Stakeholder Analysis; and Macro-environmental Analysis.

SWOT Analysis

Strengths (Internal)

Colonel Sanders Logo is very well know, endorse by Governor Ruby Laffoon as Kentucky Colonel. KFC's earn it brand loyalty and strong name recognition with it proprietary secret receipt of 11 herbs and technology, quality and consistency in taste and also by providing good service and cleanliness environment for it customers'. KFC's management have achieve efficiency in operational and resources with it global experience in the international market, able to do cost sharing in global advertising which meet economy of scale, and able to diversify it group product to sell a variety of food together with Pizza Hut, Taco Bell, etc. As cash rich company its restaurant conveniently located around the world more than 10,800 restaurants in 85 countries. By year 000, KFC's has captured large market share in chicken segment at 55%.

Weakness (Internal)

Due to today life-style, deep fried food are consider unhealthy and too much substitute in market today. Lack of product innovation, as it primary product is CHICKEN only. Management pump in too much money into acquisition; some restaurants are too small and or take-out service only; there are still a number of outdated restaurants and restaurants in deteriorating locations; quality and service of product could be improved, this problems have hurt KFC's reputation in those location where service / cleanliness / quality problems exist. Employees are very diverse in relationship and sometime affect the culture. KFC's also relying on independent franchisees for expansion in many markets adds to the difficulty of maintaining consistent quality and cleanliness and otherwise striving for standardized operating from restaurant to restaurant.

Opportunities (External)

KFC's could expand its product line with one of the In today for healthy choices; its could includes roasted chicken menu items; adapt to local taste-for instance, Thai Spices, Korean Kim-che, and, burger business, likes-Japanese rice burger, Vegetarian burger, etc; Co-branding with Pizza Hut and Taco Bell provide more product choice; Expansion of the KFC all-you-can-eat buffet. Upgrade the existing restaurant's that is small; enhance cleanliness of restaurant; modify the advertisement to localize to individuals countries culture to capture consumer awareness. Expand distribution channels to malls, home delivery. Low labor cost in many foreign countries makes international expansion more attractive as KFC is well received in international market. There is great potential market in Latin America as U.S. market in the stage of maturing.

Threats (External)

Threats that KFC's face is the entry of competitors likes -Hardee's, Wendy's and McDonald's and other chains into chicken items, especially McDonald's is moving aggressively in Brazil and Mexico. Changing of diet to healthy life-style and increased in trend of vegetarian. Continued moves of consumers away from fast food to more upscale chains and dining as finance level improved. Boutique style of restaurant, example some restaurant is opening it kitchen to show how food is prepare (e.g. break talk); more upscale chicken chains (Pollo Loco, Boston Chicken); and, limited menu (given that more fast-food chains are offering chicken products) and also threats from increased competition from microwave food segment.

INDUSTRY AND COMPETITION ANALYSIS

Market size of $58 billion for the entire food service industry in 1. Market growth rate is 5.0% for fast-food; 5.4% for the total food service industry in 1; 7% for full-service, sit-down restaurants. Competitors up to 800,000 U.S. restaurants and food outlets in 1. KFC was rank number 6 contributing to annual sales amounting to $4,78 millions and 55.% in Chicken Chains segment FY1 in US fast-food restaurants. Competitors in Chicken Chain are Popeyes; Chick-fil-A, Boston Market and Church's sales turn-over still far away from KFC (Refer below charts in Figure 1 & ). KFC is dominant leader in chicken segment, with sale sof $4.4 billion in 1. Dispite it dominance, KFC was losing market share as other chicken chains inclreased sales at a faster rate, it share of chicken segment sales fell from 71% in 18 to less than 56% in 1, 1 10 year drop of 15%. Another threat KFC facing is the image of an upsce deli offering healthy, home-style alternatives to fried chicken promoting by Boston Market and Chick-fil-A taken up 17% of the market shares. Market is maturing for fast-food segment. Nevertheless, KFC's still managed to remained it customer base loyalty because of it unique taste.

The industry was segmented according to the type of food served, with 8 major segments sandwich chains, pizza chains, family restaurants, dinner houses, chicken chains, grill buffet chains, other dinner chains, and non-dinner chains. MaDonald's was rank number one accounted sales $1,006 which nominated the Sandwich Chains, follow by Burger King, Wendy's, whom is consider as KFC competitors as they do served Chicken in their menu other than competirors from Chicken Chains based.

Despite stage in life cycle for fast-food in US is maturing but competition for patrons is primarily local as consumers are normally willing to travel to fast-food outlets only within a fairly small radius of a few miles. Competitive forces is moderate to fierce when promotion start to heat up, KFC's should focus on quality and quick services with convenience location instead of Prices as they are similar with competitors. The other fact is that, there is great petential growth stage in international markets. KFC's should take the advantage of first comers/pioneer before its competitors, which provide great advantage of it brand awareness, KFC's have to be up-to-date in technological change mainly to menu innovation, product innovation, and food preparation techniques to maintain as pioneer for Chicken Segment and competing in International stage.

Source Nation's Restaurant News.Figure 1

Source Nation's Restaurant News.Figure

Source Nation's Restaurant News.Figure

Market Shares of Top U.S. Chicken Chains Based on Annual Sales, 18-

YearKFCPopeyesChick-fil-ABoston MarketChurchsTotal

1870.80%1%6.0%0%11%100%

1071.1.6.60.8100

117.711.4708.100

171.511.47.50.8.7100

168.711.488.100

1465.411.8.6.78.5100

1560.710.78.1.8.1100

1657.8.8.416.7.7100

1756.110.116.88100

1856.11.510.51.78.4100

155.61.5110.100

14- change-.80%1.0%.80%4.0%0.50%

18- change-15.0%0.50%5.80%10.0%-%

FIVE-FORCES ANALYSIS

The Five-Forces Model of CompetitionFigure 4

Rivalry among the various fast-food chains

A strong competitive force rivalry among the leading fast-food chains is the strongest of the five forces due to market maturity and a slowdown in industry growth rates, the high market visibility of the 50 or so largest fast-food chains, and the fact that, except for industry leader McDonald's, the major players in the industry are relatively similar in size and resources. If price wall will to start among the big player, it could result in shake-out of the weak and less efficient restaurants. Plus, many are choosing to pursue expansion into many of the same foreign markets with relatively similar strategies. The weapons of competition are price, quality, menu attractiveness and appeal, location, dining atmosphere and cleanliness, advertising and promotion (including celebrity endorsements in some instances), and brand name recognition. Rivalry is strong for several reasons Slowing industry sales growth; there's intense jockeying for sales and market share among existing chains, fresh competitive moves are made frequently by one or more players in order to gain business at the expense of their rivals; high first mover rewards (e.g., McDonald's created brand awareness for its chicken sandwich by introducing its sandwich before KFC); low customer switching costs increase pressure on chains to attract customers through advertising, new product offerings, and price discounts.

Substitutes

There are numerous substitutes for fast-food and for the fast-food offerings of the chicken chains, examples - Side walk caf, eating house; family restaurants, and other quick-serve food establishments with other menu concepts (fish and seafood, Mexican dishes, pasta dishes, sandwiches, Japanese, Chinese, Thai, Vietnam); Pizza outlets and home delivery; Microwaveable products sold at supermarkets that can be easily prepared at home; Supermarket delis; Full-service, formal restaurants; and Homemade meals. Despite some non-chicken chains fast-food subsitutes are not selling wholly chicken items like KFC, it is still considered as substitutes or rivals from KFC's perspective, but not as direct competitor. With many chains now offering products that are traditionally offered by fast-food chains in other menu segments, the competitive line between the various fast-food segments is getting confused. If we analysis by business segmentation, McDonald's is one of KFC direct competitors in the international stage in the 180s and early 10s. By the late 10s, KFC became more focused and now views other chicken-on-the-bone chains (e.g., Popeyes, Chick-fil-A, and Churchs) as its primary competitors too. As these chains serve similarity as KFC and are a strong competitive force, reasons are- There are a variety of high quality, reasonably priced eating alternatives available; Numerous restaurants and other eating alternatives located near most KFC locations; Buyer switching costs are low, sometime price does not seem to be much different, thus enable customer to select.

Bargaining Power of Customers

There is moderate to weak force in terms of individual bargaining power and leverage over the terms and conditions of sale, as customers are it individual or a group lack of barggaining power over fast-food restaurants, as compare to goods likes clothes, home appliances. Nevertheless customers have their choices of which chains to patronize and how frequently to go there. From the standpoint of individuals looking for a meal away from home, there are many substitutes and almost no switching costs between competing restaurant chains. Customers tend to be price sensitive, location sensitive, relatively health conscious, and increasingly more quality conscious. Some may be more loyal to regular restaurants.

In fact, if company noticed that as a group, customer do have some bargaining power by creating pressures stemming by traffic volume if a chain/location is unable to attract a sufficient volume of traffic and sales, it must respond by improving the attractiveness of its product offering or go out of business. There can be no denying that fast-food consumers are price sensitive. As there are some much choices, promotion usually have the prio consideration, especially to family, who want to be dolloars & cents count. Fast-food consumers want convenience and are location sensitive. Grap and go, less time spend travelling from place to place; thus, any fast-food chains located near will have the prio choice in mind. Fast-food consumers are quality sensitive. Hygenec and cleaniliness of restaurants and toliet will be factors for repurchase. Fast-food consumer switching costs are low. As price of fast food and some eating-house are getting competitive or slightly more, customer sometime may consider changing of environment.

Bargaining Power of Suppliers

View as relatively weak force over Suppliers. Suppliers to the fast food industry have very little leverage and bargaining power for numerous reasons- Their customers are large and buy in bulk. Quantity discount is given. Items supplied are generally commodity items (paper products, plastic products, chicken, hamburger patties, etc. are fairly standardized items). MacDonals own potato farm to supply it own chains, eliminate middleman cost, created some impact on KFC whom demand the supply from market. Competing amount supplier as items being purchased are offered by many different suppliers and can, in many instances, be sourced from several different suppliers (based on who offers the best prices, delivery, and other terms and conditions). Purchaser switching costs tend to be fairly low in the case of many itmes obtained from suppliers.

Threat of New Entrants

A moderately strong force and growing stronger as existing chains look to new geographic markets for expansion, especially in countries where consumers may be attracted to fast-food products and there is significant growth potential for fast-food enterprises to establish new locations. Latin America's is one of them. Newcomers (especially new start-up enterprises) have several formidable entry barriers to overcome, for instance; Slowing industry growth rate domestically (especially in the U.S. where the market is pretty saturated with fast-food locations); High costs of market entry (to build outlets, recruit/train franchisees, and fund advertising/promotional efforts); Established competitors with well-known reputations and menu selections; Existing brand loyalties; and, high cost to exit, thereby increasing resistance of existing competitors to new entrants.

Despite the above barriers mentioned, there's still new entrants such as Romano's Macaroni Grill, Lone Star Steakhouse, and Outback Steakhouse. New chains crop up quite frequently, so there's some threat of entry, even in the saturated U.S. market. KFC's threat would be the likelihood that other fast-food chains would decide to add popular chicken items to their menus. There is growing threat of existing restaurant chains to enter the markets of foreign countries where they currently have little or no market presence. Hence, the threat of additional entry is a relatively strong competitive force in those country markets where fast-food opportunities present themselves, certainly there are entry threats in Latin America and Mexico. KFC's will be facing entry threats strongest from other chicken chains and from fast-food chains with other menu formats. KFC management know that it is better to be a first-mover and lead the establishment of fast-food restaurants in new countries to create strong brand awareness.

In conclusions, the global fast-food market is quite competitive, with rivalry, substitutes, and the threat of entry presenting the strongest sources of competitive pressure. Some country markets are more competitive than others, however. The U.S. fast-food market is the most competitive of all the country markets, and competition is heating up in Latin America. There may be some first-mover advantages accruing to chains which move early to establish many new restaurants in country markets where fast-food can win ready acceptance from consumers; late-movers face more of an uphill battle in getting a market foothold unless they have a differentiated product that can rapidly win consumer approval.

COMPANY ANALYSIS

Different owners have managed KFC's. Under Heublein as he had no experience in nor understanding of the fast-food restaurant business, business opportunities and economical of scale does not contribute to KFC's, thus, growth slowed, performance suffered more when he put its own management team in place at KFC's, quality control and restaurant cleanliness deteriorated for years, till Heublein finally realized it problems and stared to refocused KFC's, when it start to have some improvement, it immediately sold to R.J. Reynolds. KFC under R.J. Reyonolds was better as Reynolds left KFC management team intact and maintained a hands-off approach. Employees' was motivated and committed with company, in result, KFC experienced aggressive expansion and profitability.

KFC under PepsiCo had benefited both PepsiCo and KFC due to strong management and resources could be synergies in both marketing and distribution and to share marketing and management skills. The problems were primarily culture-based between KFC and PepsiCo and strong competition between managers.

Culture

Despite KFC have been managed by different owners, the culture of Colonel Harland Sanders had remained unchanged during the Heublein and RJR years till its' acquired by Pepsi Co's. During Sanders laid-back approached of management, it managed by more People Orientated style. Employees enjoyed good job security and stability; thus, a strong loyalty had been created among KFC employees over the years as a result of the Colonel's efforts to provide for his employees' benefits, pension, and other non-income needs. Including the southern environment in Louisville resulted in a friendly, relaxed atmosphere at KFC's corporate offices.

In contrast to Sanders style of management, PepsiCo's focus more on Performance Orientated. Top performance expected to move up through the ranks quickly. PepsiCo have also transfer it management staff into KFC to replace the existing branch managers, and rotating its best managers through the five division on average years, this practice created immense pressure on managers to demonstrate their management skills within short periods in order to maximize their potential for promotion. It makes the KFC existing managers feel that they have fewer opportunities for promotion within the company. Conflicts between KFC and PepsiCo's corporate cultures created morale problems within KFC. Another problem for PepsiCo was its poor relationship with KFC franchisees.

Opportunity

As PepsiCo's corporate strategy in the 180s and early 10s is to build the strongest food services company in the world, corporate strategic areas including -soft drinks (Pepsi-Cola), snack foods (Frito Lay), and fast-food restaurants (KFC, Pizza Hut, and Taco Bell), with also strong corporate cash flow, created one of the world's largest consumer product companies and a portfolio of some of the world's most recognizable brands. All this is possible for PepsiCo's valued added to KFC's business because of similarities and overlaps in their respective value chains.

Transfer of Management and marketing skills KFC gained accessed to PepsiCo's management expertise, as there were similarities and better performance in the markets and synergies in marketing and distribution and to share marketing and management skills. Thus, most upper level KFC managers were quickly replaced with managers from PepsiCo.

Economies of scale Since all are under the same food and beverage sectors, hence, purchasing, transportation, and warehousing (Distribution synergies) are more efficiently, effectively, and economically in resources. For instance, power to negotiate helps lower prices with it restaurant suppliers (examples -food, paper, supplies, equipment, and construction costs) have increased in terms of volume discounts.

Access to Pepsi-Cola products Pepsi-Cola was sold in all KFC restaurants, which previously have also choices of competitor product Coca-Cola. These enable sales of Pepsi products to increased and lowered overall cost of distributing its soft drinks.

Marketing and Advertisement synergies All products could be synergies in advertising budget and synchronize with promotion. Examples, KFC products were advertised alongside Pepsi-Cola products (Colonel's Chicken meals, fries, and a Pepsi for S$.); these enhance both economies of scale and KFC's image of family product. Awareness of customer is created.

Financing

PepsiCo financing was used to support restaurant construction. This was especially important for establishing company-owned restaurants, which required more capital than franchised restaurants. As a result, PepsiCo's restaurant chains absorbed nearly one-half of PepsiCo's annual capital spending during the 10s; in return, it generated less than one-third of PepsiCo's cash flows. In view of the reduced of corporate return on assets, create difficulty for PepsiCo's to compete effectively with Coca-Cola, and hurt its stock price. Hence, in 17, PepsiCo decided to spin off its restaurant business into a new company called Trico Global Restaurants, Inc. based at KFC's headquarters in Louisville, Kentucky.

There other reason to spin off all restaurants into a stand-alone company is to allow focus for company to deal with it separately. For instances- Maturing fast-food industry in the United States; Profits and operating margins at KFC, Pizza Hut and Taco Bell were declining; Enable resources to better invested in higher return business for soft drinks and snack food revenue; Prevent overall corporate return on assets (ROA) been affect by fast-food chain, as PepsiCo's restaurant business was a cash hog.

Leadership

As KFC under the culture and leadership of Colonel, it portray towards more people orientated. In contract to KFC, PepsiCo's culture of managing is much emphasis on performance. Top performers expected to move up the ladle while slow mover stay put. It also practices rotating top managers through the 5 divisions (KFC, Pizza Hut, Taco Bell, Frito-Lay, and Pepsi-Cola) on average every two years. It is a very cruel and realistic world, as management push for high performance, high accountability, and highly driven culture. Eventually, folks who cannot performance will ether leave the company, as there are 100 ambitious guys with higher qualification at PepsiCo's headquarters in New York who are waiting to replace the empty post.

STATE HOLDERS ANALYSIS

Primary

KFC greater concern was the shortage of employees of age category from 16 to 4. As most Americans in this age category had never experienced a recession or an economic downturn before unlike in 170 Americans experienced double digit inflation, high interest rate, and high unemployment including two major oil crises. Labor costs make up to 0% of a fast-food chain's total cost, followed by food and beverage costs. Intense competition made it difficult for KFC to increase it price sufficiently to cover the increasing cost of labor. To overcome this, KFC have to eliminate low-margin food items, giving discount coupons, valued meals. And also by increasing the use of technology, e.g. computerize most of it operating system including labor scheduling, accounting, payroll, sales analysis, inventory controls, point-of sales, it served both purpose to cut cost from labor and increased operations efficiency.

Managers in KFC must be performance orientated, as only top performers expected to move up through the ranks, this practice created immense pressure on managers to demonstrate their management skill within year periods in order to maximize their potential for promotion. Sad to say, ironically, this is also how Pepsi-Co could maintain a powerful and strong management.

Demographic and societal trends of customer is very different compare from the past two decade, demand for food eaten no longer constrain at home, with rising incomes, higher divorcer rates, and people married later in life contributed to the rising number of single households and the demand for fast food. There is more than 50% of woman workforce since 170, and it will expect to rise another 15% by 010. Double income households and less time to prepare meals inside the home added to dinning out. KFC customers mainly are Baby Boomers aged 5 to 50, then, Generation Xers ages from 5 to 4, lastly, the mature category of ages 51 to 64. As consumer aged, and rise of income, a portion of it will patronize at dinner houses and full-service restaurant instead. With the incoming of Japanese, Indian, and Vietnamese restaurant become more fashionable, it taken away sales of fast-food chains. KFC's shareholder includes Tricon groups, Pizza Hut, Taco Bell and Tricon restaurants all under the management of Tricon Global Restaurants, Inc, corporate office in Louisville, Kentucky.

Secondary

Growing health and nutrition consciousness among more and more consumers have instantly hit KFC, where customers are health conscious and products prepare and cook with special care maintaining low fat content and cholesterol count have appeal to such buyers. Communities promote healthy diet, life-style by avoiding oily fried food. Religion countries, Muslin only ate HALAL chicken; require procedures in preparing of chicken. Government may stop the import of Chicken from countries that have contact with diseases like bird-flu. Competitors may compete in others form in public relation by doing community, charity publicities.

MACRO ENVIRONMENTAL ANALYSIS

Political

January 1, 14, the North American Free Trade Agreement (NAFTA) signed between Canada, The United States, and Mexico have eliminated the tariffs on goods shipped among the three countries. Despite strongly opposed by farmers and unskilled worker in Mexico. Trader between these countries increased significantly.

Economic

Mexico practiced a two-tiered exchange rate system between 18 and 11, the system consisted of a controlled rate and a free-market rate, till 11, controlled rates was abolished and replaced with an official free rate. Peso was depreciate thereafter by the government to encourage foreign import that exacerbated Mexico's balance-of-trade deficit, and make export became less competitive on world markets. As Mexico is close to the United States, cost for transporting equipment and supplies is much lower than compared to other foreign locations.

Social Cultural / Political

During President Zedillo's government, a number of social issues including lack of success in controlling organized crime surrounding the drug trade; High profile political murders; High poverty rate in southern Mexico; and; Political corruption.

Technological

With the globally increasing usage of computer, advertising in web site is an alternative to target on young generation. With the help of computer technology, many things could be done to improve organization operation includes- payroll; accounting; stock tracking; point of sales system; human resource system; duties rooster, etc. Cooking method can be automatic to reduce oil content.

Geographic, Demographic

Mexico population was one-third of the United State. KFC's early entry into Latin America gave it a leadership position over McDonald's in Mexico and the Caribbean. Mexico and Puerto Rico were KFC's first expanded due to their geographic proximity, as well as political and economic ties to the U.S.

Figure 5, below diagram of macro environment charts.

ALTERNATIVE OPTIONS

KFC's could strategically invest and expand it products by building more restaurant and franchisee in Latin America and Mexico to protect KFC's market share from competitors, and be the leaders in fast-food segment. Mexico is attractive due to it population is one-third that of the United States. Mexico is also close to United States. Hence make it cost effective in logistic compare to other foreign locations. Chicken is a major component diet of the Mexican. Plus, the NAFTA eliminated tariffs on goods shipped from United States.

Alternatively-China is also promising market. KFC's could also invest in country like China, whom have the most populated market in the world and chicken is a staple food in Asia. But, this could be the next stage for KFC's as it needs to concentrate it strategic and financial for Latin America and Mexico.

RECOMMENATION

KFC's should protect its leadership position in Latin America and Mexico by building additional company owned restaurants. To prevent fund diverted too much from Tricon Global. The risks can be mitigated by relying on franchising restaurants, which, helps to expand it map too. The advantage for KFC to become strongest in Latin America and not to be overtaken by McDonald's who's also expanding aggressively. Others Pull factors were- Cheap labor; cheap chicken; able to control and maintain standard due to it proximity to U.S.; Chicken is still consider new as compare to burger; Fried food is generally acceptable by Mexican diet; Free trade in Mexico; Company enjoy 5 years tax break. There are also Push factors, they are- Stick very often; unskilled worker which requires training; and also due to cultural, most Mexican doesn't like the American. Despite these Push factors, it is still recommended as KFC's can penetrate moderately and build brand awareness, is the pioneer, and also considered the global market is slowing it scale.

SUSTAINABLE COMPETITIVE ADVANTAGE

To sustain competitive advantage, KFC's should transfer it specialty recipes and management experience, includes- High operating efficiency Technologies, using point to order system to centralize and link with store, computerize pay roll, systematic reporting system, duties rooster, training. Implements wide variety of product line, example- more than chicken only, healthy focus, vegetarian, and tailor to localize taste. Consistency in food preparation meet with ISO standard, and better way to cook which help reduce oil. Restaurant cleanliness establish new image from bottom Toilet, installed high-tech auto-cleaning system for toilet seats, (very common in Japan and Europe hotels and restaurants) to enhance KFC image. Improving franchising standard Worldwide maintaining good relationship with franchisee, encourage communication among franchisees to bring up their stall problems and encourage recommendation to help solving it.

Clever, catchy advertising that captures the attention of fast-food consumers. Advertisement slogan featuring Healthy / Energy Meals, Special Promotion, Happy Family Meals, and/or Prizes. Aggressive and strong marketing and promotion skills to enhance, implant the mindset of consumers of KFC whenever they thought of fast food. Focus should be more during pre-school holiday, season's e.g. Christmas Special Package, Valentine set meals for couples, etc.

IMPLEMENTATION & ACTION PLAN

Management will need to register it business with local government. Setting vision and quality standard by management team as corporate identity. Finance should implement a strong control system. Business development/Marketing department should have a team to do further research and understanding the environment. Recruitment should be arranged the human resources department to maintain standing of service and consistency should provide month before and training. Franchisee contract should be revised with precaution to jeopardize against local legal terms and conditions, which could causes disadvantages to the company. Promotion and advertising department should create advertisement and slogan with strong identify to KFC's brand name and equity.

A details action plan from varies department will to be compiled and put in place accordingly.

Reference List

Please note that this sample paper on KFC is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on KFC, we are here to assist you. Your cheap custom college paper on KFC will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from cheap essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!