Sunday, November 27, 2011

“The concept of modernity with reference to sociological contributions of those representing the modernization school”

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I would like to define the concept of modernity or modernization as a continuous change in the mindset (and life style) of a person, with regard to its social, legal, economic, political and technological environments. A person or a group of people (a society) to be modern refers to a process of development (or becoming mature/organized) enabled through mass media. Where one turns from its traditional ways of thinking and doing things to a more advanced/more developed or in other words modern way of thinking and doing things.


Thus, modernity is a product of development. And development is made possible through effective mass media.


The development of communication & the concept of modernity strongly came about during World War II. With World War II came dozens of new, very poor, countries, left by their former colonial overseers with little infrastructure, education, or political stability. It was widely accepted that mass media could bring education, essential skills, social unity, and a desire to modernize.


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Daniel Lerner, Walt Rostow, Everett Hagen & David McClelland are some of the representatives of the Modernization school.


Daniel Lerners study, The Passing OF Traditional Society (158) refers to modernization. The study was conducted in Middle East after the World War II.


To him, the society was of two parts, traditional & modern. According to Lerner what makes one part traditional and another modern depended on how much they were willing to accept information on development and how far they made use of it.


Thus under-development to him was a ‘people-problem’ and not merely fatalism or lack of alternatives!


Lerner, identifies a modern person as a person with a ‘mobile personality’. Mobility in identifying & understanding changing environments, participating in those changes positively and rationally. And such people were called to be ‘empathetic’ persons.


Lerner suggested that exposure to Western media would create empathy for modern culture, and a desire to move from traditional to modern ways.


He believed that it was the responsibility of mass media to convey information about the changing environment to the society effectively. As a matter of fact it was considered as a pre-requisite to participate in a modern society. Also a similar emphasis was given to the policy makers/planners, as persons who control the media and was held responsible in educating, directing the society towards embracing modernity and driving towards development.


Walt Rostow, another sociological contributor to the modernization school, theorized that, societies progress through specific stages of development on their way to modernity, what he termed as the age of high mass consumption.


Stages of development were vividly explained by an analogy of an airplane to the process of development.


The traditional economy was seen as a stationary plane on the ground waiting to take-off. And the pre-requisites to take-off was a clear vision of the destination, a scientific mind-which is positive and rational that has an action plan.


The taking-off period refers to executing the action plan in an enterpreneuval manner using all resources such as media to the optimum. “Forces making for economic progress, which yielded limited bursts and enclaves of modern activity, expand and come to dominate society” (Rostow, 160)


Drive to maturity is the final stage referring to the maintenance of development. This is also where high mass consumption comes to play, when people increasingly consume goods and services well in excess of their basic need. Thus, according to Rostow, the process of development is a step by step growth pattern.


Psychologists & economists, had also contributed greatly to the building up of modernization school as given below.


In traditional societies, the style of life inhibited the formation of a creative or innovative personality so that life went on the same generation after generation. If so, how was the change possible? Since the 150s this has been seen as a puzzle to be solved. In explaining the origins of development, Everet E. Hagen and David McClelland concentrated on psychological changes occurring within the individual. HOW DOES PERSONALITY INFLUENCE ECONOMIC DEVELOPMENT?


Early studies of Everett E. Hagen. 16 On the Theory of Social Change. Hagen inquires into the forces which disrupt the great stability of traditional society and cause groups to emerge which abandon traditional ways and turn their energies to the tasks of modernization. His question is What does influence some individuals to alter their cognitions, needs, and values? What are the social bases of innovational and creative personality? It corresponds to this dimension of personality that is usually identified with openness to experience. It defines it terms of drives and needs. Hagen’s answer is formulated in the concept of withdrawal of status respect. Hagen finds that innovational and creative personality is a deviant individual who belongs to a rejected group. This individual is a member of some marginal group which perceives that its values are not rightfully acknowledged by other groups. People from this group tend to change their situation and in the process of adaptation develop innovative and creative personality and, as a result, engage in entrepreneurial behavior. Finally, this behavior leads to economic development.


David C. McClelland. 161 (The Achieving Society) McClelland introduced a new concept characterizing psychological functioning of individuals a need for Achievement (nAch). An achievement motivation is defined as the need to perform well or the striving for success, evidenced by persistence and effort in the face of difficulties. Achievement motivation is a recurrent preference or readiness in thought and behavior for experiences of attaining excellence--of competing with a standard of excellence (McClelland. 185. Human Motivation) McClelland contends that the persistence of individuals with a high need for Achievement is antecedent to entrepreneurship and economic growth.


Both Hagen and McClelland based their work on the concept of motivation (Hagen implicitly, McClleland explicitly). Motivation has been traditionally conceived of in terms of stable individual differences in the strength of motive dispositions. A motive disposition refers to a cluster of affectively pursued goals/values. Motives energize, direct, and select behavior. In contemporary individual and social psychology, considerable literature have developed around the Big Three Motives (1) Achievement () Affiliation/Intimacy () Power.


To Hagen and McClelland personality is the independent variable and the social structure, or that part of it which is related to the economy, is the dependent variable, Changes occur in the minds of people with the result that economic development is likely to follow through which modernity is created. For a number of researchers the opposite is true.


Alex Inkeles. 16 Alex Inkeles and D. H. Smith. 174. Becoming Modern Individual Change in Six Developing Countries.


The characteristics of modernity include - a disposition to accept new ideas and try new methods; - a readiness to express opinions; - a time sense that makes people more interested in the present and future than the past - a better sense of punctuality; - a greater concern for planning, organization, and efficiency; - a tendency to see the world as calculable - a faith in science and technology; - a belief in distributive justice. These characteristics embrace more than the need for Achievement, but modern people, as Inkeles describe them, clearly are achievement oriented. Inkeles finds that elements of the social structure change individuals.


In a nutshell the representatives of the modernization school views that; Modernization is the goal of development. It is characterized by a change of society from a traditional culture to a modern culture through certain stages of development. Therefore, modernization is a unilinear process. This linear process is facilitated by modern and efficient communication.





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Sunday, November 20, 2011

Food

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Food & Technology JAMS Materials Testing


Abbie Hilton 11 Silver


Section 1 Physical & Chemical Properties of the main food materials


Physical Properties Kiwi Fruit


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Taste sugary, sweet.


Touch Very firm but not hard, holds good shape.


Aroma Tangy.


Looks Rough, brown skin, oval shaped, lime green middle, small black seeds and white core.


Moisture Content Wet and moist in taste.


Texture Soft, wet, slimy, smooth.


Physical Properties Apple


Taste Very fresh tasting.


Touch/Texture Firm and hard on the outside, slightly softer on the inside but still crunchy.


Aroma There is no aroma.


Looks Shiny, round, Colour can change from yellow, shades of green and reds. Depends on the type of apple chosen


Moisture Content They can be very juicy if they are ripe.


Chemical Properties Kiwi Fruit


Good source of Vitamin C, fair source of iron, around 14% of adults daily folate requirement. Potassium content is fourth highest of any domestic fruit. Calcium content is .5% of the recommended daily intake. One kiwi fruit on average has 0.17mg of chromium. They have around 1.5 grams of crude fibre and are a good fibre source.


Kiwi fruits have low pectin content and a low acid content.


Chemical Properties Apple


Apples have a fairly good to very good source of vitamin C depending on the variety of apple. Apples are also a good source of vitamin B and a good source of a variety of minerals including magnesium, iron, chromium and fibre.


Apples have a high pectin content and a moderate acid content.


Section - Aim


The aim of this prac is to test and then determine which type of fruit, Kiwi Fruit or Apple, is most suitable in producing a well produced jam.


The jam should be spreadable, sweet tasting, nice appearance and aroma.


Section - Description of Test


(i)The pairs of the prac matched up with another pair with a different jam. Each pair was chose a different fruit to use for the jam-making test on either Apple of Kiwi Fruit.


Each pair prepared their chosen jam followed the recipe.


When completed in making the jams the student each jam was poured into a sterilised jar for testing.


Jars and lids were sterilised by being placed into boiling hot water on the stove.


(ii) In order to test which fruit type is most suitable in producing a high quality jam, two varieties of jam using fruits from different classification areas, Kiwi Fruit and Apple, were used in this test.


The criteria upon which the suitability of the fruits for the jam will be judged in the following areas


-Colour


-Appearance


-Texture/Surface


-Taste/Flavour


-Pectin Content


-Gel/Cold Plate Test.


(iii)


�Colour colour will be tested by the colour of the finshed product. Is the colour appealing/attractive?


-Appearance the appearance of the jam. Does it look nice to eat, does it look like it was well made and is of high quality?


-Texture/Surface is the jam spreadable? Will it be rough and hard to spread or will it glide onto bread etc. with no problems?


-Pectin content is the jam firm and set properly or is it too runny or too hard?


-Gel cold plate test are you able to turn the plate upside down without the jam dripping moving or sliding off? Does the jam form peaks when touched? Sticky to touch.


Section 4- Safety considerations


Potential Hazard 1- Sterilising of the jar.


Safety Precaution 1- Place in a slow oven (150 degrees C) for 10 � 15 mins only. Use oven mitts when handling hot jars on a heat resistant mat.


Potential Hazard - The sugar mixture or raises the temperature to 100 degrees C above � the potential hazard could be burns from the steam,


Safety Precaution � Use a long handled wooden spoon when stirring the jam, as is a poor heat conductor.


Potential Hazard � When removing the jars out of the boiling water during sterilising boiling water may run down the tongs onto your skin or drip out of the jars.


Safety Precaution � Always wear heat protective gloves and be sure to pour boiling water out of jars using tongs carefully before removing from pot.


Section 5 � Method


KIWI JAM-


5 Slightly under ripe kiwis


cups sugar


Jam setter (optional)


To begin cut the kiwi fruits in half and scoop the centre out. Put the kiwi fruit into a bowel then cover all the kiwi fruit with the sugar and let sit for one hour to absorb. Place all the fruit in a pot and bring gently to the boil, stirring until the sugar is dissolved. Boil for 15 � 10 minutes, until set. Cool slightly stirring occasionally to stop the fruit from sitting at the top.


Ladle into hot sterilised jars, leaving 1/cm space from the top of the jar. Wipe the rims clean put the lids in place and tighten down. Invert the jar for a few minutes, then return to the upright and let cool completely. Check the seals, label and store in a room temprature.


APPLE AND GINGER JAM �


687g cooking apples


87.5mL water


.5mL ginger


687g sugar, warmed


Finely grated zest and juice of one lemon


1g crystallised ginger


Peel core and roughly chop the apples. Put the peels and cores on a square of muslin and tie up tightly into a bag with a long piece of string. Put the apples and water into a preserving pan with the ground ginger, lemon zest and juice. Tie the muslin bag to the panhandle. Bring to the boil; lower the heat and simmer, stirring occasionally, for 10 minutes, or until the apples are soft. Discard the bag, squeezing it first the extract all the juice.


Chop the crystallised ginger; set aside. Add the warmed sugar to the apples, and stir over a low heat, until the sugar has completely dissolved.


Increase the heat and boil the mixture rapidly without stirring for 10 minutes or until it reaches setting point. Remove the pan from the heat to test. The sugar thermometer should read 104 C (0 F). If you do not have a sugar thermometer, test the cold plate test.


Section 6 � Results


KIWI FRUIT


Jam Type Kiwi Fruit


Colour Dark green/ Dark brown, black seeds, lumps of white kiwi fruit.


Appearance Gluggy, chunky.


Texture Sticky, thick, gooey, firm to touch, hard to spread,


Taste Fruity, sweet, sugary, nice on toast with butter, slightly burnt.


Pectin Low content but no need to add Jamsetta.


Gel Test successful after 5th time.


APPLE JAM


Jam Type Apple and Ginger


Colour Light brown - yellowish


Appearance smooth looking though with the small apple pieces.


Texture smooth with small pieces of apple.


Taste sweet with an usual twist. Not as sugary as the kiwi.


Pectin Pectin content high.


Gel Test successful after the rd time.


Section 7 � Analysis


There are several differences between the Kiwi Jam and Apple Jam.


The flavour of both the Kiwi and the Apple jam are both that of sweet and fruity however there are some differences. The Kiwi jam is definetly a much more sugary tasting and sweet, where as the Apple jam is more bland with a touch of ginger.


The Kiwi jam was a light brown, dark green colour with black kiwi seeds and little white pieces of the kiwi fruit. The Apple jam was more of a tan brown in colour with a bit of yellow texture to it with slightly large pieces of apple in the jam.


Section 8 � Recommendations


There are lots of things that can go wrong in cooking jams and there are a few tips and recommendations that could be suggested for a better outcome.


Always remember to sterilise your jars before you cook your jam.


You should leave the sugar and kiwi in the bowel for longer than the recipe, so the sugar has a lot of time to absorb.


Be sure after you bring the fruit to the boil that you then reduce the temperature until the fruit is at a gentle simmer. It is important that you don’t have the temperature too high to speed up the cooking process as you will only make the fruit stick to the bottom of your pan and will ultimately result in burnt, discoloured jam.


Remember safety is the most important thing, making this jam can be very dangerous if you do not follow the safety precautions.


Section � Conclusion


In conclusion from the prac, my favourite of the jams would have to be the Kiwi because I liked the sweet taste. Perhaps if the Apple jam had more flavour to it I would enjoy it more. The apple I think needed to be cooked longer as it tasted not finished.


I think definetly the Kiwi jam came out better than the Apple jam although as jam was a little burnt. It tasted better and the appearance of the Kiwi jam I think looked a lot better than the Apple jam. The Apple jam was boring.





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Friday, November 18, 2011

Analysing General Motor Buy Power

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General Motors


Internet today is starting to blur the differences between manufactures and resellers. Manufacturers decide to sell their products online, and customers are now requiring direct services and support from the manufacturer. If done correctly it will increase the overall volume of sales and does not hurt the channel partner. GMBuyPower has done it successfully. GMBuyPower is selling its vehicle through its dealer, maintaining the supply chain. The customer visits GMBuyPower chooses a vehicle and GMBuyPower will locate the nearest dealer according to customer’s preferences. This strategy avoids channel conflict between the suppliers and dealers. An example of a channel conflict situation; a few years ago Levi’s Jean Co. started to sell women’s jean on its web site to North American customers. They were actually so successful that the jeans shop that sell Levi’s jeans started to boycott, due to sales dropped. This is because Levi’s web sites are selling jeans at a cheaper price, hurting the retailers’ sales. Levi then had to remove their offering from the web site and had to think of the new strategy. A good example avoiding channel conflict is Libri, one of Germany’s largest online bookshops and at the same time the largest retailer of books. Instead of selling books directly to the customers, the orders from the end customers are redirected to the nearest bookshop in Germany. The customer then picks up the books at the book shop, if the customers are out of reach by the bookshops, they will sent directly to the house by mail. If Libri sells books directly to customer the bookshop would choose another distributor. GMBuyPower is also selling its vehicle, but selling by connecting customers to its dealers. This prevents a channel conflict, which will result in a stable and growing market share. It also prevent manufacturer from monopolizing the retailers and creates new businesses. It also benefits customers because retailers offering undifferentiated products, which have a high price, are going to push prices down. The key to this success is an information based services and an appropriate processes to help increase response time.


GMBuyPower is a customer oriented web site. Its primary objective is to connect customers to dealers. The most effective way to connect customers to dealer is through creating trust. Trust plays a major role in many e-commerce companies today. One of the main reasons today for customers to not purchasing from Internet shops is the lack of trust, which stops or discourages customers from entering into exchange relation with the Internet shops. Trust is link to loyalty. Customer’s trust is the path way to developing customer’s loyalty which contributes tremendously to increase of sales and profit in an organizations. Therefore focusing on customer’s trust can be a good way to enhance General Motors sites. Selling cars on the internet creates a different dimension from the tradition way. Selling cars on the internet does not require a salesperson. A salesperson brings a face to face interaction with the customer, which may develop trust easily. To do this the web site needs to have a trust features. And in order to do this, an e-banking environment has to be created, to develop customer’s personalized environment. E-banking is one of the most effective ways to relate and create trust between customers and dealer. Creating an e-banking environment involve financial advice, loans, and budgeting. Every customer will have their own financial account which they will receive direct assistance. Customers can view their account details and update it daily. When customers seek financial advice, they may place themselves in a vulnerable position, where they are totally dependent on the advice or neglect it. Once customers are dependent on the advice, the company has a long term benefits on the particular customers. When customers are happy and satisfied with the advice they will continue to seek more. The customer’s financial account does not only include financial advice but customers’ preferences of their cars, budget plan, installment status and their dealer’s information. Developing and monitoring a personal atmosphere in the web site is very important. The more the web site becomes personalize the more customers will become loyal. Similar to Ford’s websites services customers account with personalized information programs, which include incentive notifications, My Ford, Ford Money Market Account and build you ford. Which draw great attractions to Ford’s web sites.


Buying new cars requires a large amount of money to an average salary person; this forces the person to hesitate and double think of their financial situations. Using this weakness, by giving a reliable financial advice will create trust with the customers, even though at the end of the day the person decided not to buy a car. This consultant method is similar to Office Depot (www.OfficeDeport.com). Office Deport offers a small business handbook for starting and running small business and gives advice on creating a business plan for free. While offering consulting advice customers will seek to return for updates, with the hope that the business will grow into a large one. This creates a strong relationship between the customers and the company. Another financial assistance is by giving loans to customer to buy their cars. Giving loans breaks the barrier for a low income groups. Giving loans open a wider range of customers to anticipate, with the reliable financial advice helping customers to select their right loans and installment ability. Similar to Ford’s Website, which also provide Ford Motor Credit.


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In commercial exchange trust can be linked to the role base on performance the company provides. The influential element that contributes to trust is the company reputation, the reliable of the technology, the robustness of its supporting applications and accuracy of the information provided. General Motors reputation is quit satisfied they are keeping up with their quality and reliability. In order to establish trust with customers four aspects have to be perceived, security control, privacy control, Integrity, competence and third party recognition. Security control involves both monitoring software and hardware performance, which will be discussed in more details later on. GMBuyPower has maintained a good privacy control. Example in GM BuyPower privacy statement stated that GM will not sell customer’s information, GM will use cookies to keep track of customer’s navigation to serve users better and so on. Cookies are very common when trying to accumulate information about a customer. The cookie is a file, which is saved on the customer’s computer and contains site specific information, which can be retrieved by the site owner. Today people are becoming less and less unaware of their privacy abuse. Some online businesses that do not have privacy statement on their web site, collects information about the customers and visitors and offer the profiles to other organizations.


GMBuyPower integrity and availability is quite satisfied with their response rate and flexibility to change. Example when login or registering an account to received newsletter, their response time is fast. GMBuypower’s competency is moderate, because too many features is difficult to monitor and control which may leads to low integrity and performance, which may effect customer’s satisfactions. What GMBuyPower lack is third party recognition, to improve GM’s reputation, a customers review sections should be created. Enabling customers to criticize and complement GM’s product. Criticizing and complementing GM’s product develops an openness atmosphere among the customers. The complements will be an essential source for third party recognition. It keeps customers coming back to check on the latest development and issues.


GMBuyPower.com mainly emphasizes on selling vehicles, to enhance General Motor sites the company must now stress on services. BMW unlike General Motors has approached its customer in a different manner. GM has created GMBuyPower.com which is an extensive corporate website that delivers several categories of information on many auto brands, and every auto brands has a link to its own specific sites such as, Buick, Cadillac, Chrysler, Saturn etc. GMBuyPower.com operates as the central auto market for General Motors, where customers don’t need to go to GM specific vehicle brand dealer to purchase a car. The site is design to lure more sophisticated customer inward. On the other hand BMW does not sell its vehicles online. BMW feels that this would dilute the brand and loss from the personal relationship BMW forms with the customer through its distributors. A BMW executives states


“We launched the site in Oct 15, it was really an awareness that internet existed, that we are a company that prides ourselves in technology leadership” “Our mission was to make sure our site drove and felt like a BMW.”


BMW website only emphasis on its vehicles specification and services. BMW uses service strategy which stresses on technical excellence, innovation, and performance to provide the best service to its customers. Like BMW, General Motor has to provide more quality services to satisfied customer’s need. Ford Motor is also a good example of a company that provides both services and sells vehicles online. Ford services include


Vehicle Services


· Quality care


· Quality care components


· Extended service plans


· Quality care reporting


Dealer Services


· Preferred businesses


· Professional fleet


· Limo care


· Alternative fuels (natural gas, electric)


Financing


· Ford Motor Credit





General Motor has to improve and promote their services through GMBuyPower.com and their dealers. Similar to Ford Motor, GM must provide range of services to customers. Internet services strengthen the relationship wit the customers, it provides added information to the customer on the customer’s term. GMBuyPower must establish a virtual call center and an e-mail interface channel for customers. The e-mail strategy is used as the primary communication channel between customers and organization. GMBuyPower has established a good use of this strategy. It include newsletter subscribe allowing users to register instantly. Another email strategy that GMBuyPower uses is that it allows visitors to register instantly. Registration is very simple and fast, only little information is required when registering, only username, password and email address is require. When the users are interested in a particular model, they can save their car preferences once registered. The next time the user login their records and preferences will be saved.


Creating a virtual call center strategy, where customer data access point is created allowing self-directing data searches of the company’s database as well as the facilitation of customer group bulletin board. In the virtual call center strategy the customer is given greater access to data and information that previously was accessible only internally to the business organization itself. One telecommunication provider adopts this strategy, allowing its customers to enter into the problem management system and see all the problems that occurred with the equipment at various companies and locations. This type of service attracts customer’s acquisition and gain complements to the company. The telecommunication provider aims to provide excellence perform in terms of speed, innovation, agility and technology for its customer and this strategy reinforce their objectives. Another good example is Ford Motor; upon entering ford.com ford provide a section called “Investors Information”. In Investors information it contains information about Ford Stock data, Shareholder resources, Investment opportunity, and company financial. In company financial ford provide information on it annual report, and quarterly earnings reports. These information help keeps investor well informed and can be access by public. In the Ford stock Data, contains information on Ford Motor Company stock, from current price to historical information. This strategy enables both customers and investors to follow the companys performance and remain informed.


Service quality is one of the keys to customer retention. Developing an ongoing relationship involves adding value to the customer on an ongoing basis. Developing a customer service chain that combines these features into an effective strategy that touches the customer at all points with relationship to the organization is difficult, but it’s a task needed to conquer to build a market share through customer’s needs. One good feature to GMBuyPower is that it should stress more on its service, like selling car insurance. Enabling GMBuyPower to not only sells cars to customers but also sells insurance at the same time. Cars and insurances are inseparable, every car needs insurance. Using this weakness as the marketing strategy to sells cars with insurance in a cheaper price will attract large amount of customers. GM corporations should take advantage of selling their insurance. GMAC Insurance provides a wide range of insurance coverage to individuals as well as businesses. Unlike Ford Motor who doesn’t operate an insurance company but allocates customers to their insurance panthers. Some of Ford’s insurance providers are Esurance, GE Auto Insurance Program, Leader Group, The Hartford Financial Services Group, Inc etc. GM should take an advantage of being an insurance provider, by promoting their insurance through selling their vehicles. In GMBuyPower very little information are given to about GMAC insurance.


In order to enhance the General Motor site to improve customer’s interaction are base on three strategies, content, and format.


The most important thing on the web page is content; never let users leave the web site without giving them any information. This increases the probability that they will return to look for new information. Clicking on fancy graphics which takes ages to load, might win a design prize, but is pointless to vehicle selling websites. Functional websites with content useful and relevant information will drew more visitors. The graphics and multimedia that will be suitable for GMBuyPower will be the showroom sections, which GMBuyPower lack. GMBuyPower should create a showroom sections where it contains all the rich multimedia, like flash, test drive video etc. Using multimedia technology to enable customers to view their vehicles interior and exterior and in 60 degrees. Creating a showroom is important because vehicles pictures on the one web site may vary on another. GMBuyPower, for example, open in an ergonomically pleasing manner, taking styling cues from its vehicle, using dashboard controls and a list item. It is simple and clear in its functionality. It guides viewers through section such as “Current Offers”, “New Vehicles Search”, and “Locate Dealer”. Giving customers the flexibly by asking the users whether they want to shop by brand, body style or by car model. The only drawback is that GMBuyPower does not emphasis on its services. In order to access GMAC insurance, GMAC loans, GM fleet, GM news, and GM corporate information the users has to go to other GM sites. GMBuyPower sites does not have customer’s care or support, it only has Help and FAQ. Some of GMBuyPower tools include, “Compare”, “Build your own”, “Financing Tools” and “New vehicles Search”. The more advance customer browser can use the “Build your own” tools to create and modify their own cars. GMBuyPower still lack information for advance users like car performance spec, dimensions and capacity. It also lacks information for vehicles safety issues and guides which is a great interest for most drivers. GMBuyPower could also have feature like “Choosing the GM Vehicle thats Right for You”, which customer go through series of questions and gain information of what type of vehicles is most suitable for them.


The format of GMBuyPower is important with interaction to customer. The selection of data format is crucial, as initially the goal is to increase information delivery speed, and engage the viewer in a continued interaction. The format that GMBuyPower uses is the following


1) Find a Car


) Compare with Competitors


) Locate & Search Dealer Inventory


4) Make an Online Request





The first step is to search GM brands that match customer’s criteria and move on the step two. In step two customers can make his own feature for feature comparison between GM cars and other model from another company. This saves time of research with rd party price and feature comparisons. In step three, the customer has the ability to locate GM dealers and search their inventory to determine the availability of the specific model. Customers have the option of selecting their own dealers or allow the system to select the three closest dealers for them. In the final step, GMBuyPower buying process facilitates to complete the transaction. Dealers can focus only on providing best service they can because the price factor has been taken care by GMBuyPower already. Buyers can take a test drive for 4 hours once they are confidence that they are interested.





To conclude GM opportunity to increase business is not just selling vehicles, but need to stress on services, financial assistance, loans and insurance, customer’s service and support, to establish a one stop shopping web sites. That provides range of useful services to satisfied customer’s need. As for the strategy to increase loyalty and trust personalization and customization of the web sites need to be adjusted or added. To create value added or complementary services, to offer higher benefits to customers. Example of value added services are additional insurance and guarantees, 4 hr test drives, low interest loans, etc. In general these services enable buyers to trade at favorable terms and with confidence. They increase the attractiveness of the dealers to present to customer and attract new customers.


Bibliography


1. Daniel Amor, (000), The E-Business Evolution, Prentice Hall.


. Ray Dawson, (00), Electronic Commerce, McGraw-Hill.


. Bijan Fazlollahi, (001), Strategies for E-Commerce Success, IRM Press.


4. Robert Plant, (000), E-Commerce, Prentice Hall.


5. Peter Mudie & Angela Cottam, (1), The Management and Marketing of Services, Butterworth Heinemann.





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Wednesday, November 16, 2011

gibberish

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Some have called him the best president yet. Others have even claimed that he was the worlds most influential and successful leader of the twentieth century. Those claims can be backed up by the overwhelming support that he received from his citizens throughout his four terms in office. President Franklin Delano Roosevelt began a new era in American history by ending the Great Depression that the country had fallen into in 1. His social reforms gave people a new perspective on government. Government was not only expected to protect the people from foreign invaders, but to protect against poverty and joblessness. Roosevelt had shown his military and diplomatic skill as the Commander in Chief during World War II. This wartime leadership and international relations policy won him an award in the hearts of many Americans. Roosevelt threw his hat in the ring in 11 in order to prepare for the election of 1. Democratic Party chairman James A Farley directed his campaign. He started a nationwide radio address, outlining a program to meet the economic problems of the nation. He coined the term forgotten man to mean all of those who had been hard hit by the evils of the depression. These radio addresses were the start to what he called the fireside chats. Overall, Roosevelt was the most energetic and dynamic candidate, and he was nominated by the party on the fourth ballot. Although he displayed excellent characteristics, his competition was fairly tough. He was up against John Nance Garner of Texas (who would be his Vice Presidential running mate); Newton D. Baker of Ohio, who was former Secretary of War; and former Governor Alfred E. Smith of New York. For three ballots, Roosevelt held a large lead, but lacked the two- thirds margin necessary for victory. Farley then promised John Garner the vice presidential nomination, which he accepted grudgingly.


Then FDR took the presidential nomination on the fourth ballot. One of the purposes of the national convention is to bring the party together in a movement of support behind the nominated candidate. Although there was rough competition during the choosing process, most party leaders were happy with the Roosevelt choice. It would help pull votes from the urban-Eastern region of the country. Also, Roosevelt made a dashing introduction at the Chicago convention by being the first nominee to ever write an acceptance speech. In this speech, he brought emotions from the audience in his last line, I pledge to you, I pledge to myself, to a new deal for the American people. During the November campaign against Hoover, Roosevelt suggested a few parts of the so called New Deal. He spoke of relief and public works money. He wanted to develop a plan to cut agricultural overproduction. He was for public power, conservation and unemployment insurance. The repeal of prohibition and stock exchange regulation were also big items on his platform. However, other than the aforementioned items, Roosevelt was quite vague about other plans. He mentioned little about his plans for industrial recovery or labor laws. As much foreign policy experience as he had, he talked very little of it during the campaign. Many believe that he was simply trying to home in on the problems that the American public saw most prominent at the time.







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BAE Automated Systems Denver International Airport

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CASE STUDY 1


Follow-up


The case involving BAE Automated Systems, Inc. and the Denver International Airport typifies a project that was not properly defined or scoped before all parties committed to it. The scope was obviously too large for the staff and resources of BAE Automated Systems. The result was BAE, apparently, biting off more than they could chew. Although it is easy to criticize BAE management in hindsight, this is not an unusual situation in business and politics today. Consider


• ENRON


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• Homeland Security


• WORLDCOM


• War On Terrorism


• Space Exploration


• War On Poverty/Drugs/Crime


These and many more are examples of what this case study attempts to present. Obviously, nothing will keep managers from bidding on projects beyond their ability (that is how some companies grow their abilities and staff); but the hope is that by studying cases like these managers will appreciate the need to


• Conduct a detailed analysis of contracts and agreements.


• Compare system performance with a user needs analysis.


• Implement controls to keep a project on track.


• Design progress tests to be performed at strategic points along the timeline.


• Involve all stakeholders initially and along the way.


• Practice good project management techniques.


Denver International Airport was opened on schedule with no apparent problems (to the dismay of the media covering the event). The assets and intellectual property of BAE Automated Systems were acquired by a company called G&T who specializes in conveyor belt systems (primarily at airports). The baggage handling system at Denver International Airport continues to be presented as a marvel example of high-speed automation.





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