Wednesday, August 31, 2011

Apocalyptic Butterflies: Painfully Hilarious

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Apocalyptic Butterflies Painfully Hilarious


In Apocalyptic Butterflies, Hank Tater, a new father has a sort of epiphany, realizing that he can no longer take the rigors of married or parental life. On Hank’s birthday, he reached his boiling point. During the night his father planted $4,000 worth of totem poles in his front yard as a present, his 7-week-old baby had not been named, and he argues with his wife constantly.


Hank and his wife Muriel both seem to be depressed. Muriel is sometimes elated and at other times completely frustrated with her life. She seems to feel alone, with no emotional connecting happening between her and her husband. She thinks wistfully about a past love that she was able to communicate with. Hank feels out of place in the home and unappreciated, driven almost to the point of insanity by his unfulfilling, chaotic life. All of these situations encouraged Hank to have an adulterous liaison with the supermarket clerk. The object of his affair is sexy, having a body that has been unaffected by pregnancy. To Hank’s further dismay, the supermarket clerk is not interested in a serious relationship with him. Instead of being an escape she seems to be an added stressor in his life. Through it all of the turmoil Hank’s parents try to make their son’s marriage work.


Amazingly, Hank does not draw harsh judgment from the audience. Instead he appears to be character deserving of sympathy, completely baffled by women, striving but constantly failing in life. Muriel also draws sympathy. Appearing to be someone with “dreams deferred”, stuck in a small town with a husband and a baby.


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The play was enjoyable. This is a simple statement, but I think it was a great accomplishment. The play takes place in a depressing setting of trailer homes and tiny houses. The life of the characters is unfulfilling and sad. Still, in all of its palpable pain, I was amused throughout the performance. There was also a feeling of hopefulness. I got the feeling that Hank and Muriel were not as far apart as they believed they were, and that eventually everything would be fine.





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Monday, August 29, 2011

Biblical Allusions in Shakespeare's Othello

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Iagos Role in Biblical Allusion in Shakespeares Othello


In the play Othello by William Shakespeare, the playwright connects with his Elizabethan audience by use of various devices, but effectively uses constant biblical allusions, both hidden and overt, to add a framework for the exploration of good versus evil, the descent of Man, and modes of deceit. By examining a few of the Holy Bibles vignettes via three main character archetypes of the hero, the innocent, and Satan, Shakespeare spans the alpha (Adam and Eve in Eden) and omega (the crucifixion of Jesus Christ), in telling the story of the destruction of Othello at the hands of the evil Iago.


It takes Shakespeare little time to thrust Iagos character into the first allusion as a character with demonic traits, in his perversion of the Old Testaments Exodus 14 And God answered Moses, I am that I am. Says Iago, in only the 65th line of the play


I am not what I am. . . .


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(I.1.65)


With this statement at the outset of the plot, and Iagos concurrent contention to Roderigo that he despises Othello, the observant member of the audience can discern the guise of Iago as someone much more sinister than a mere man. Masked as Satan, Iago sets about the destruction of Othello by a policy of embrace and smother. A constant confidant of Othello in the imagined affair between Desdemona and Cassio, Iago is the serpent in the garden of Eden, or the tempter of Christ, as he seductively fills the Moors head with whisperings of their treachery, feeding Othellos jealousy; or as he provides fruit from the tree of knowledge (possibly alluding to Desdemonas new carnal knowledge at the hands of Cassio). Iago also perversely mirrors the betrayal of Jesus by his disciples, specifically in John 115, in which Simon Peter avows to Christ Yea Lord, thou knowest that I love thee. In his evil deception, Iago is almost word-for-word in mockery of this same promise to Othello


Oth ...if thou dost love me,


Show me thy thought.


Iago My Lord, you know I love you. . . .


(III..115-117)


In these allusions, Iago plays his dual role of friend and tormenter, tempter and benevolent disciple, and fulfills allusion to both ends of the Holy Bible the descent of Man in the Garden of Eden, with the fabricated infidelity by Desdemona being a metaphor for the forbidden fruit; and the betrayal and torment of Christ, with Iago setting up a betrayal of Othello, just as the disciples turned their backs on Jesus at Gethsemane.


In another allusion in scenes leading to the crucifixion of Christ, audiences are presented with a military capture and detention of Othello much like that of Christ at Gethsemane by Roman soldiers, as they arrive in darkness with swords and torches in hand. Iago can be seen as Judas, as hes given his Lord away. A large difference in the differences between Othello and Christ is that Jesus was executed, and Othello commits suicide. Othellos suicide could be an allusion to Judass own suicide-by-hanging after betraying Jesus and seeing Him crucified.


Besides these allusions, the play Othello is ripe with dozens of other biblical allusions, almost to the point of every scene having at least one allusion pointing to a biblical reference. The constant references to the Devil, Othellos Job-like descent into misery, and the demonization of dark-skinned people with the same skin as Satan are a few of the allusions. Elizabethan audiences likely had a firmer grasp of scripture than contemporary audiences, so these allusions were likely to have been more obvious and of greater interest, adding to the richness of the storytelling.


By using these allusions in this body of literature, Shakespeare has added a wicked complexity to probably his most heinous villain, Iago. Biblical allusions serve in this play to add drama and suspense to upcoming events, as the audience realizes the deceit scenarios it alludes to from the Bible, and as these stories of the Bible add a depth to the characters of Iago and Othello through allusion, rather than sacrificing economy of the plays pace through lengthy character development.





WORKS CITED


Evans, G. Blakemore, ed. The Riverside Shakespeare. Boston Houghton Mifflin Co, 174.


The Holy Bible (King James Version). Cleveland/New York The World Publishing Company, 17.


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Monday, August 22, 2011

Advertising

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Advertising Rules Advertising Rules Mr. Roykos decision not to endorse the Mexican restaurants is solid because he is following his own beliefs and ethics. People should make their own decisions of a product. Also, if he did endorse the restaurant by eating the taco he would be being dishonest to the viewers of the commercial. In his decision to not endorse the restaurant, Mr. Royko is following his own moral ethics. Often people watch television commercials and see products being endorsed by celebrities such as Shaquile O’neal endorsing Taco Bell. The viewers are lead to believe that the famous support these products and that by buying them will make them a popular person too. Often the celebrities that endorse products only do so for the money and do not stand behind them with any guarantees or actually using the product themselves. In a basic sense, the celebrities are lying to the people that they are trying to sell the product to.


When television viewers see Shaquile O’neal biting into a taco, they are lead to believe that he eats there and likes the food. This advertisement also leads the viewers to think that if a superstar like him eats there that the food must be good and so they decide to go there based on the thought the Shaquile


O’neal might think that the food is good even though he never says so. The thought never comes to mind that maybe they should talk to someone that has eaten there and ask them how the food tasted or if they wold recommend going there. In Mr. Mike Royko’s case he does not wish to endorse the Mexican restaurant chain because he does not like Mexican food and also does not want to imply to the television audience that he is recommending it to them. He would rather not do the restaurant commercial and not make the money than to do it and give a false impression to the audience of the commercial. People should rely on their own standards to make the choice about a product and not the image of someone else that does not have the same taste or desires that he or she does.


When thinking about advertising a product, people should also think about their own moral beliefs and ethics. The product should be something that they would be willing to back and support without having any reservations about it.


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Thursday, August 18, 2011

"The Case of Bill Gates"Is too much success unethical?

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“The Case of Bill Gates”


Is too much success morally unethical?


By Chuck Haling


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MGMT 68 B


Professor Swartz


July 4, 00


If there is a fine line between being a successful American business entrepreneur and a monopolistic villain, Bill Gates could probably tell us where that line is. If you were to talk to Bill Gates he would most likely tell you that he has experienced the “American dream”, and then some, so why do so many people hate him because of it?


Bill Gates is not a stupid man, although he did drop out of college, his love for computers and his natural business sense has helped him to create one of the largest and most recognizable companies in the world. There are several ethically debatable issues surrounding the rise of Microsoft and how Bill Gates has gotten to where he is. One issue that has received the most press over the past few years has been whether or not Microsoft violated anti-trust laws by creating boundaries to prevent other companies from entering the market. When you look at the computer you can break the components down into a few categories, hardware, software or peripherals. You can further dissect software into two additional categories, the operating system and the other being application software such as word processing software, spreadsheet software and web browser software to name a few. Those who have attacked Microsoft claim that the company, through its bundling approach to selling software and that fact that they give away their web browser program with the purchase of the operating system, limits the opportunity for competitors to enter the market with a sellable product that can compete. Although I have some mixed opinions about this issue and can appreciate both sides of the argument, I keep coming back to a basic fact that if it weren’t for people like Bill Gates and companies like Microsoft, technology like this may not even exist. Don’t get me wrong, I don’t think that other companies should just sit back and not try to compete with companies like Microsoft, but I do believe that they need to find ways to differentiate their products or prove to consumers that their products are of equal or better quality to those produced by Microsoft and then let the consumer make a decision based on the features and benefits rather than by trying to reduce Microsoft’s edge and ability to do what it they do best, develop software solutions. Consumers benefit from the natural progression that takes place when new companies try to enter markets by introducing either a better product or a better value. If other competing companies feel limited in their ability to complete at an even level, then perhaps they should look at ways to increase the value they are bringing to the consumer. For Microsoft, they have done an outstanding job of integrating their products to work very well with one another. Rather than look at this as a means of locking out the competition we should appreciate the technology and their innovation.


Another heavily debated issue related to Microsoft surrounds the amount of money that one is allowed to make before society considers it to be too much. Through the growth of the company and his shares of stock in Microsoft, Bill Gates is now worth billions of dollars and is one of the richest men in the world. It is hard to even fathom this amount of money, but the fact that Mr. Gates earned it is something that is rather easy to comprehend. Some people feel that making the amount of money that Mr. Gates makes is morally wrong and that if one person can make this type of money while other people are in poverty, the system must not be working. Most of Bill Gates wealth does not come from his salary, but instead comes from his approximate 0% ownership of the companies stock. By taking the company public, Bill Gates increased the amount of capital needed to grow Microsoft, and he made the stock available to anyone who could afford it. So who is really at fault for the success and extreme wealth of Bill Gates and Microsoft? As a publicly traded company, we the people, the consumers, the stock holders are the one who set the prices and the value of Microsoft. Through basic supply and demand we purchase Microsoft products and determine the wealth of not only Bill Gates, but all the stock holders in the company. The nice thing about the American economic system is that people have choices. If people did not see value in the products that are produced by Microsoft, they would stop buying them, or the demand that would be created would be enough to bring new competitors to the market. The fact that there are a limited number of competitors tells us that there is little demand that is not being met by Microsoft, as it relates to computer software.


The wealth associated with Microsoft now goes far beyond Bill Gates. The number of millionaires associated with the Microsoft organization is more than any other company in United States. Compared to employees in other technology related companies, Microsoft employees may not earn as much in a standard salary, employees who have been with Microsoft since the beginning as well as new executive level employees are now millionaires simply based upon the shares of stock they hold in the company. Some people allege that non-millionaire employees at Microsoft are being taken advantage of when the company is making so much money and the employees are not directly compensated based accordingly. To this I say that each of these employees has the opportunity to purchase Microsoft’s stock and if they felt exploited they could leave the company at any time. It is a shame that not everyone has this type of wealth and that other people live in poverty, but I don’t think we can fault the successful, nor should we punish them for their success. If we judge these individuals we are tearing at the threads that make up our competitive market system and send the message that although hard work may pay off, it only pays off to a certain level. I would suspect that many of the wealthy associated with Bill Gates and Microsoft have in fact given quite a bit back to society in the form of donations and charitable events, but I think it is wrong for us to expect them to do any more than anyone else.


If building one of the most successful companies in the world and inventing some of the most advanced technology that will take place in our lifetime is a crime, than Bill Gates and Microsoft are guilty as charged. It is hard to not be overwhelmed and even a bit jealous of Bill Gates and what he has created; however, until it is proven otherwise, everything he has accomplished has come as a result of a lot of hard work and moral and ethical business decisions.


Works Cited


Warner, Margaret. “The Innovation Question” Online News Hours 8 June 000. 4 July 00 http//www.pbs.org/newshour/bb/cyberspace/jan-june00/innovation.html.


Economides, Nicholas. “Microsoft Anti Trust Case” Stern Business Stern School of Business, NYU. Spring/ Summer 000. 4 July 00. http//www.stern.nyu.edu/networks/sternbusiness.html


Wilcox, Joe. “Final Arguments in Microsoft antitrust Trial” CNET News.com. 1,


September 1. 4 July 00. http//news.com.com/100-1001-415.html?legacy=cnet&tag=st.ne.ron.lthd.100-00-11650


Bollow, Norbert. “Business Ethics In The Face Of Monopolistic Threats” DotGNU Project


4 July 00 http//www.dotgnu.org/ethics.html





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Friday, August 12, 2011

i don't have an essay yet

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Seamus Heaney is an Irish poet. He writes about childhood experiences in his poems, especially the two entitled Digging and Follower. These are the two I am required to study for my coursework, so I thought maybe there would be some information on this website. However, it turns out that I have to write at least two hundred and fifty words so thats what I am doing right now. I hope they let me get through because it is very important to me!! But two hundred and fifty is quite a lot of words when you really have nothing to say. So here’s my recommendation � if you are studying this, look on different websites. I’m sure I am not going to find anything on this website because it seems so inadequate. Still over another hundred to go � well, I bet I could do this a lot easier with something interesting to write about. Did you know that Heaney’s father, grandfather etc. used to dig for a living and Heaney was the first to use education? How interesting. It is when you need it for school. Ahh. School. I can’t say what I want to say about it but I’ll say something politely � it’s worse than prison. At least in prison they don’t get over three hours of homework a day. Well that seems to be almost two hundred and fifty. I doubt I’ll get away with it but it’s worth a try. What happened to the days when people helped you with coursework without worrying about themselves first? Were there those days anyway? I’ve done my job. See you. Or maybe I won’t.


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human body

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Analysis of Lady Macbeth.


Lady Macbeth is one of the most complex characters that Shakespeare has ever written and there are many aspects to the way Lady Macbeth thinks, is thought of and of her demeanour.


The first time we meet Lady Macbeth in 1,5. She is speaking the words of her husband through his letter to her after Macbeth has met the witches. The letter informs of the encounter and Lady Macbeth is told to keep the letter secret when the letter says, ‘Lay it to thy heart.’ The solitude of Lady Macbeth allows us to hear and observe her true feelings. She automatically fears that Macbeth is, ‘too full of the milk o’ the milk of human kindness,’ to carry out the task. As soon as she reads her husband’s letter she doubts his ability to perform the task. Once hearing of the coming of Duncan, she talks of how the ‘raven himself is horse/ That croaks the fatal entrance of Duncan/ Under my battlements.’ This shows that she is using terms associated with the devil or darkness and the word battlements implies a warlike effect. Lady Macbeth then goes on to call upon the devil and asks him to, make thick my blood,’ and to ‘unsex me here.’ This is because Lady Macbeth feels that her femininity will hinder her in completing the task at hand, but if she is of neither sex then she may be able to have the ability and bravery to overcome guilt and any other emotions that she may feel as a woman. At points lady Macbeth also feels that she is lacking in power. In this case she attempts to assume the powers of the witches in her constant questioning and ordering of Macbeth, ‘As thou art in desire?’ This fits in nicely because it shows well the reversal in power in these four cases it shows the women having the power. As the three witches have total control of everything happening and Lady Macbeth has considerable control over Macbeth at many points in the play. The point of power is also a key issue with Lady Macbeth. As the wife of Macbeth, Lady Macbeth has very little power, but all her power is concentrated around the house. There is now a glimmer of hope for real power as Queen of Scotland. She wants to seize this opportunity. She also feels that she has the power over Macbeth’s decisions, which to some extent she does with all the questioning and pushing. Lady Macbeth’s powerlessness drives her to be associated with power and therefore is desperate for Macbeth to become King.


This brings on the issue of gender. From the start of the play lady Macbeth is heard to be speaking a man’s words. She requests to be unsexed by the devil, in other words to be made into a neuter almost as if to rid herself of all the things that make her female. She probably feels that all her female values are stopping her from getting the power she needs. Lady Macbeth is prepared and has deeply thought about the news as she was told to, ‘ Lay/ it to thy heart, and farewell.’ when Macbeth arrives at the castle, whereas Macbeth is lagging in the motivation and clarity that is required to proceed, ‘in this business.’ Macbeth is then given serious questioning by his wife. As she does at many other points in the play, in her attempts to persuade her husband to kill the king, ‘Was the hope drunk,/ Wherein you dress’d yourself, hath it slept since, And wakes it now, to look so green and pale, /At what it did so freely?’. Then to force Macbeth to pull himself together, she uses demeaning questions for example at the banquet, ‘Are you a man?’ thus also once again usurps Macbeth’s manhood.


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Lady Macbeth also shows signs of being very quick minded. The key moment when she switches the attention to protect Macbeth is when Duncan is discovered to be murdered. Lady Macbeth a little while after hearing the news and having heard Macbeth begins to make himself look suspicious by confusing his story slightly, ‘That I did kill them,’. This was when Macbeth told the other nobles about how he had killed the guards who had supposedly murdered Duncan. Lady Macbeth knew that this would seem impossible if Macbeth had only just found out about the murder and so pretends to faint, thus drawing the attention away from Macbeth and onto her. This shows Lady Macbeth to be very devious, and quick minded, as she has thought of this within a matter of seconds. It also shows us that the character of Lady Macbeth is a very good actress.


Later on in the play, Lady Macbeth starts to feel very insecure about both of their positions, ‘’Tis safer to be that which we destroy/Than by destruction dwell in doubtful joy.’ Lady Macbeth then begins to scold her husband for having the same fears that she has. Again referring to the issue of gender and how she feels that as a woman she is allowed these fears, ‘Using those thoughts which should indeed have/ died,’ whereas Macbeth, as the strong male should be able to deal with these fears. At this point in the play Lady Macbeth has begun to have nightmares, as had Macbeth, which is where there is a new reversal of roles. As Macbeth realises his problems he begins regain his mental strength and become the ‘man’ again and Lady Macbeth begins to act in the more female manner. Macbeth realises that he has to get rid of Banquo, and Lady Macbeth has to try and protect herself from her own subconscious. This is shown when she wakes up in the middle of the night and sleep walks. For the first time in the play Lady Macbeth is shown to be weak minded. She now begins to take on the ‘normal’ female characteristics. The effects of the murder now only just start to show on Lady Macbeth, as she is paranoid about the murder and the little red spots of blood which she thinks are on her hands, which she had earlier dismissed of by saying, ‘a little water clears us of this deed.’ It is as if Lady Macbeth’s suppressed subconscious has overflowed and is now pouring over in her sleep and she can no longer control it for the strength of Macbeth. Lady Macbeth is attempting to replay the scene of when Duncan was murdered. With no control over what is going on there is almost a direst swap because throughout the play she has been in total control of what was happening.


These are the characteristics of Lady Macbeth and they show us about the relationship between husband and wife, and of how in the struggle for power the relationship breaks down, due to the power hunger of Lady Macbeth many deaths are caused through lies and deceit.





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Tuesday, August 9, 2011

The North Face Marketing Analysis

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Executive Summary


North Face, a retail and manufacturing corporation of outdoor apparel and equipment, is attempting to become a leader in the casual sportswear and outdoor sports equipment markets. The Company now serves a larger market of casual sportswear market, rather than the specialty market it originally targeted. By moving into the larger market, North Face is hoping that it will be able to gain greater market share and profits from an expanding market.


The Company has a greater asset that it should use to its benefit to acquire the proper demand. Since being bought by Vanity Fair, The North Face has being able to surpass its financial woes and improve its profits. North Face should continue to use Vanity Fair Corporation’s resources to ensure the expansion to its new target (See exhibit for further financial analysis).


Through the production of the new product line, the A5 Series, North Face can capture this new market. The product is created from cotton and it is a transformation of typical bouldering apparel to a more casual attire for a less extreme athlete. However, North Face is not correctly marketing the product in order to create the proper demand for the A5 line. Through changes in the marketing mix, North Face would be more successful in the casual outdoor sportswear attire.


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North Face’s Mission Statement and Goals


Our mission is to profitably increase the North Face market share and brand awareness in all retail channels by


• Showcasing the depth, breadth and quality of the North Face products in all retail business segments


• Marketing products and lifestyle to enhance the North Face brand image and reputation in each retail channel


• Delivering a consistent company message of technology, innovation, and education through all retail environments


• Establishing and maintaining the highest levels of customer service and product knowledge in specialty retailing


• Providing a launch vehicle and testing ground for the company’s new products and marketing programs


• Supplying customer feedback to the company on all products, services, and marketing programs


• Creating an environment for personal growth through coaching, education, and incentives


Organizations History


In 166, two hiking enthusiasts founded a small mountaineering retail store in the heart of San Franciscos North Beach. The Company soon became known as The North Face, a retailer of high-performance climbing and backpacking equipment. The name was selected because in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable to climb. In 168, The North Face began designing and manufacturing its own brand of high-performance mountaineering apparel and equipment, and in the early 180s, extreme skiwear was added to the product offering. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents. Spring 00 marks the introduction of A5 Series™ apparel for a generation of climbers and athletes who know no boundaries between sport and a way of life. Cotton fabrics with casual cuts and functional features are blended into comfortable, free spirited designs. Bouldering inspired, A5 apparel is great for climbing, but still has enough of an urban sensibility.


Now, 7 years after its origin in the outdoor industry, The North Face provides an extensive line of performance apparel, equipment and footwear. Offering the most technically advanced products on the market, The North Face is the choice of the worlds most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The North Face is committed to pushing the limits of design, so that you can push your limits outdoors�never stop exploring.


Marketing Environment of the Product Line


The North Face’s competitive environment originally was targeted at satisfying the needs of a particular niche, the extreme athlete; thus, North Face was a market leader in serving the specialty market. However, North Face’s expansion to a broader market has changed its competitive environment. To compete with the casual sportswear manufactures, North Face has created the A5 series line, which will allow the company to establish itself as a mainstream sportswear manufacturer. With the development of the A5 product line, North Face has entered into a very competitive market in which the participating firms have a similar goal of becoming a leader. North Face’s competitive edge lies in producing items that are durable and can withstand the rough outdoor environment. Moreover, the pricing of this casual outdoor apparel is similar to that of competitors. The prices enable North Face to compete in the casual outdoor sportswear with its main competitors Gore-Tex and Prana.


The first company that poses competition to North face is Gore-Tex, which has its own casual wear line. Gore-Tex is in the higher price range, but they promise to be “highly technical, high-performance materials that have been proven time and time again to be the very best products of their kind”. North Face has products that serve the same market segment as Gore-Tex; thus, making them competitors. In comparison to North Face’s A5 line, Gore-Tex’s clothing has more of a city- wear attire orientation. This brand has established itself as a company that will keep its customers “Dry.” Similarly, North Face’s A5 series line is manufactured from cotton in order to make the products more durable and breathable and thus compete.





The second competitor, and the most significant, is Prana. Prana produces outdoor clothing that is targeted and marketed to the same segment that North Face is attempting to reach. Their product line resembles that of North Face’s A5 series. Prana’s clothes, like North Face’ A5 series line, provides the customer with versatility since the clothing can be used for outdoor activities or for lounging. Prana, according to John Procter, is North Face’s primary competitor because of its historical eleven years serving the casual sportswear market. In addition, Prana also prices its casual sportswear products similar to North Face’s A5 line series, which intensifies the competition between the two firms. For instance, Prana’s clothing line ranges from $1. to $85, much like North Face.


Other companies that are in the active outdoors consumer market are Sierra Design, Patagonia, and Mountain hardware. However, even though these companies serve the same market they offer different conceptions of quality, price and performance. Since North Face is founded in the idea of quality and high performance, it is logical that Prana has become North Face’s main competitor because Prana also offers the promise of quality and high performance. Furthermore, pricing has become an important factor in competing with Prana; their pricing strategies parallel each other creating further competition.


North Face’s competitive advantage relies on brand loyalty, which it has established by creating customers with high quality products. In expanding to a new market, North Face hopes that its “brand loyalty” will help them compete in the casual outdoor apparel market.


Market Segmentation


North Face used several different ways to originally segment the market. Demographics are considered when segmenting the outdoor sportswear market. Most of the extreme athletes are young, single, and originally mostly male. However, currently, more women are joining extreme sports. Another variable considered is income level. The market for the sportswear apparel is affluent and can afford the high quality products. The psychographic variables are also important; extreme athletes are portrayed as being fun loving and adventurous. North Face also has international geographic segmentation. North Face also uses a geographic variable; it segments customers by large metropolitan areas, such as Los Angeles, San Francisco, and New York City. The company operates in Europe and Canada, however it assumes similarities between extreme athletes across the world. Currently, North Face is re-segmenting the casual sportswear apparel market. While attempting to keep the original extreme athlete, it now uses some other variables in order to decide whom to target. North Face kept the geographic areas similar to the original idea, still mostly caters to the large metropolitan areas. However, there has been a shift in the demographic variables that is using to evaluate the new market. Now, the market is segmented to include older non-as athletic individuals and active professionals. The income variable has also been modified; the segmentation of the casual apparel market is still well off but more price oriented. In addition, the usage frequency of the product has changed; the casual sportswear market will use the A5 line series less often, than an extreme athlete.


Target Market


Knowing that most outdoor equipment and apparel manufacturers were targeting hobby oriented consumer, North Face became a market nicher, targeting “climbers, mountaineers, extreme skiers, snowboarders, and explorers.” Its origins as a niche market provider, allowed it to target a selected group of individuals and become extremely knowledgeable of its consumers’ needs. The target market is a younger generation of athletes, those that are between 0-5 years of age. It targeted mostly Generation X and early Generation Y individuals. In addition to targeting active individuals, North Face grounded itself for targeting individuals that can afford the benefits of a company that heavily invests in research and development. Since the target market consists of affluent, extreme athletes North Face provided high quality at a high price.


However, More for More was the idea behind the foundation of The North Face. Currently, The North Face is attempting to expand from a $5 billion specialty market to a $0 billion casual sportswear market. This new market will target the active baby-boomers who are becoming a larger part of the casual outdoor market. It will continue to provide the products to the extreme athletes, but the emphasis will shift to the larger market. This new market includes the extreme athletes and the new target individuals who use sports as a pastime and a hobby rather than a way of life. But, the new consumer is more price sensitive and seeks comfort, rather than high quality. The company reveals the shift towards the new market through the production of the A5 Series line. Yet, in its attempt to include the original market of extremist, North Face portrays the A5 series as a bouldering line; thus, attempting to bring both the original market and the new expanded market into unison. Even though the company markets the A5 series line as bouldering apparel, it emphasizes the casual comfort instead of quality (See Exhibit 5 for analysis of the results of a questionnaire of North Face’s customers).


The Positioning Strategy


For 7 years, The North Face has been creating innovative, high-performance, technically-advanced apparel, footwear, equipment, and accessories for serious outdoor adventurers, global trekkers, and sophisticated urbanites who have one thing in common they seek out, invest in, use, and wear the best. North Face’s positioning strategy has been to create in the mind of the consumer a brand that is synonymous with quality, high performance and innovation, relative to its competitors in the same industry. This market positioning allows North Face’s products to occupy a clear, distinctive and desirable place in the minds of its target consumers. Thus, it is this positioning that distinguishes the A5 line from competing brands and gives them the greatest strategic advantage in their target market. The A5 series is positioned by the following slogan “Never Stop Exploring.”


Marketing Strategies and Mix


Product


North Face has designs products to function as equipment for the body, and its goal is to offer the most technically advanced products in its field and to establish the industry standard in each of its product categories. The Company designs many of its products for extreme applications such as high altitude mountaineering, rock and ice climbing, and back-country skiing and snowboarding.


Moreover, the A5 series clothing line is the newest of The North Face’s product line for 00. The A5 line includes shirts and pants designed for the everyday casual athlete and adventurer looking for comfort and style. The A5 clothing series allows men and women the chance to wear clothes that reflect their lifestyle whether they are on the mountain or in an urban setting.


The A5 line features durable cotton material that allows for increased breathability and comfort compared with other active wear that is made of synthetic and polyester material. The relaxed fit quality is a feature of all A5 clothing gear allowing athletes to concentrate on their task at hand and not be bothered with what they are wearing. The A5 line offers a wide variety of free spirited designs and colors to choose from as well as features like bottom side vents on all shirts and constructed waistbands on the pants. The style of A5 clothing gives it versatility out in the field or even a night out on the town.


The A5 gear as with all North Face equipment is fully warranted against damage and defects for the lifetime of the product. The North Face takes great pride in the hardiness and longevity of all of their products and will repair or replace A5 gear, even after extended use, without charge.


Pricing


Due to the original target of extreme athletes, North Face was in the position to price at a higher price range, since it knew that the extreme athletes would pay more money for higher quality. North Face was a company build with the idea of product quality leadership. The high price represented to the consumer North Face’s commitment to high quality and its dedication to research and development.





North Face practices product line pricing with the products for extreme athletes. Each new product attempts to satisfy as many needs of the customer. Even if a product is in the same line, but provide different functions for the users the product will be priced accordingly. Currently, North Face is attempting to reach the larger market, which makes it more vulnerable to competition. Therefore, it has created a shift to the lower price casual sportswear apparel to compete. With the A5 Series line, The North Face is actually pricing at about the same price as its competitors, which ranges from $0 to $50 for a variety of products. North Face was able to decrease its cost because it is manufacturing its products largely abroad, mostly, China. Through competition-based pricing North Face hopes to acquire the right amount of customers to make the A5 Series a success. Also, North Face is hoping to capitalize on the expanding casual outdoor market. Demand has increased for goods that are comfortable and not as expensive as the high quality products about 7% in the whole market (See exhibit 1). Thus facing increasing demand for the products gives North Face the opportunity to reach the new consumers, while still being conscious of its competitor’s prices.





North Face rarely does any discounting for its products, the discounts occur when the company is attempting to get rid of inventories in preparation for the new seasons apparel and equipment. North Face sends the old inventories to its outlet stores, which are allowed to discount the products. For the A5 Series, North Face is attempting a new mode of promotional pricing that would allow it to penetrate the market. The outlet stores sold the new A5 series line at a base of $5 for all medium size products. By having the promotional sale, North Face hopes that the consumer will be more knowledgeable of the products. In addition, North Face provides a lifetime warranty on all its products, with a no questions asked policy. If the product gets damaged, North Face will replace it and take care of the problem for the costumer. Even though North Face has international markets, it chooses not to price differently in the different countries.


Place


The products are mainly distributed into specialty shops, referred as Summit shops. North Face sells its products primarily to a select group of specialty outdoor, premium-sporting goods and major outdoor specialty retail customers, such as Recreational Equipment, Inc. and Eastern Mountain Sports, Inc. The use of Summit shops has helped North Face preserve the integrity of its brand identity because the retailers market the products in a way that is consistent with the companys quality standards and high quality service. The Company sells its products to approximately 1,500 wholesales customers in the United States, approximately 1,00 wholesales customers in Europe and approximately 00 wholesale customers in Canada.


Recently, however, North Face has expanded its distribution system to other intermediaries to include retailers and some department stores in order to reach the casual sportswear market and best sell the A5 line series. It has modified its distribution system to include 4,000 retailers and departments’ stores such as Nordstrom and Foot Locker. Consequently, the A5 line series is being distributed to Summit shops and to the new intermediaries.


Manufacturers


North Face makes use of outsourcing to produce its products. Outsourcing has allowed the company to integrate systems, procedures and personnel more efficiently, despite the fact that North Face ran into problems with outsourcing distribution in 1. North Face relies on approximately 50 unaffiliated manufacturers primarily located in Hong Kong, China, Taiwan, Korea, Indonesia, Bangladesh, Thailand, the United States, and Portugal to produce nearly all of its products.


Difficulties


The Company has not established long-term term contracts with its manufacturing sources; thus, it competes with other companies for production facilities and import quota capacity. None of the manufacturers produce the Companys products exclusively. As a result, North Face experienced distribution difficulties in 16 and in 1, due to delayed shipments and credit line problems. In 16 the company experienced an embarrassing delivery glitch in the Tekware line, which spurred a decline in the price of its shares to $1.50 from a 5-week high of $. Furthermore, suppliers have stopped the distribution of North Face’s products in the past because North Face had credit line problems when it was experiencing financial difficulties in 18.


Promotion


The North Face does not rely on discounts to push its products; instead, the firm has concentrated on building a significant cachet for its brand within the outdoor market. In order to accomplish this, The North Face has conducted well-targeted advertising campaigns aimed at hikers, climbers, snowboarders and other outdoor sports enthusiasts. Historically, The North Face has avoided the mainstream media and has instead placed print ads in magazines such as Outdoor Magazine and Backpacker Magazine. The North Face’s brand theme is about exploration, and the intention of its ads is to incite people to explore the outdoors.


The North Face has turned to ingenious methods of marketing to encourage its target market to explore. According to creative director Ron Walter, one thing that The North Face has tried to do is blur the walls between advertising and popular entertainment through what they call “strategic entertainment.” Instead of placing overtly commercial television ads, The North Face’s advertising agency, Blazing Paradigm in conjunction with American Adventure Productions, developed five one-hour documentary specials for NBC Sports. According to AdWeek, research showed that not only did viewers perceive The North Face as an apparel maker, but also as an expedition outfitter, which helped strengthen the brand’s prestige. Besides using “strategic entertainment” advertisements, The North Face also relies on endorsements from outdoor magazines as a public relations promotional tool. This tool has allowed North Face’s products to be a staple on Outside Magazine’s annual Buyer’s Guide. This type of promotion tends to resonate well with The North Face’s target market.


Once The North Face’s public relations and advertisement promotion campaigns have outdoor customers’ attention, the firm resorts to personal selling and direct marketing to obtain a sell. Personal selling has enabled North Face to exercise control on how their products are presented and promoted. The specialty stores are staffed with personnel that are knowledgeable about outdoor sports apparel and who participate in outdoor activities; this allows them to establish long-term profitable customer relationships. Personal selling is an essential aspect of The North Face’s brand integrity. The North Face also conducts in-store clinics and travel expos, bringing outdoor athletes into their store to discuss their expeditions and to instruct consumers on outdoor-adventure skills. In store videos are a centerpiece of The North Face’s direct marketing promotion. Kiosks play product demos and expedition footage, which encourage customers to explore the outdoors and to outfit themselves with the necessary North Face gear.


Financials


The North Face is one of 14 major brands that are subsidiaries of VF Corporation, the world’s largest apparel company. VF Corporation consistently has over 5 billion in annual net sales, and closed 00 with approximately 5.1 billion (see exhibit ). The North Face is a part of the Company’s Outdoor Apparel and Equipment division. The North is the largest and most profitable company in the Outdoor Apparel and Equipment division. The North Face was bought by VF Corporation in 000. At that time, The North Face was experiencing heavy losses and would have had to consider bankruptcy if VF had not gone through with the acquisition.


Since the acquisition, The North Face has bounced back financially, increasing their sales and profitability mostly through heightened sales in Europe and through cutting costs. The heightened sales in Europe are owed partially to greater concentration and growth of the target market in that location, and also to the depreciation of the dollar relative to the Euro. This depreciation makes foreign goods cheaper to Europeans, and causes increased demand and sales. The North Face has been able to cut costs since the acquisition in two ways. First, they have cut costs as part of VF Corp’s company wide repositioning program. The repositioning program has cut costs by closing inefficient manufacturing plants and consolidation of distribution and administrative functions. The North Face has also been able to cut costs because becoming a part of such a big company has meant access to their resources and client base. The access to resources such as suppliers and manufacturing equipment and technology brought down costs for the firm. Also the widened base of customers and existing customer relationships allows them to narrow the scope of their marketing, cutting costs. In the most recent quarter, ending April , 00, the VF Corp continued its trend toward greater profitability and sales. In that quarter, net sales rose 15% mostly driven by the growth in sales of the North Face products in Europe (See exhibit ). The recent trend in the apparel industry has been a slowing of sales, especially in the U.S. due to the declining economy. Despite this, the North Face’s sales and market share have been growing, aided by their brand integrity, and expansion, hopefully continuing with the A5 line.


At its retail stores, the North Face has a goal of keystoning, or achieving 100% mark-up over wholesale. All of their other products are sold at wholesale prices to distributors or are sold in the outlet stores. This wholesale price includes a markup from the total costs of the product, to allow for some profit. About 85% of the gross profit margin is made by selling high volumes to retailer’s at wholesale prices. In the future, the North Face should look to continue increasing its market share, cut costs, and improve the cost efficiency of its marketing strategies. They produce high quality products, and with the right marketing mix, they can continue to achieve high profit margins and sales volumes as well.


Social Responsibility


To the response of the “do the right thing” trend, The North Face is using several cause-related marketing campaigns. These marketing campaigns are used not only to build a positive public image but also to generate more sales. In building a positive public image, the company focuses on both environmental and humanitarian issues. Several examples of philanthropy partnerships and donations to community are the following


1. Partner with The Access Fund, a national non-profit organization dedicated to keeping climbing areas open and to conserving the climbing environment throughout the United States. The North Face has been giving annual donations since 11 and has received a Platinum status for its 00 contribution to The Access Fund.


. Partner with The American Alpine Club (AAC), a not-for-profit organization in the United States devoted to mountaineering, climbing, and the multitude of issues facing climbers to promote safe, environmentally sound climbing practices and to protect climbing access and preserve our nations alpine areas. The North Face has acted as a patron and a campaign sponsor for The AAC.


. Donated 1,10 “Cat’s Meow” sleeping bags each valued at $16 for a total in-kind donation of $18,80 to The American Red Cross who focuses on meeting peoples immediate emergency disaster-caused needs.


The company hopes that its donations could help the climbing organizations in preserving the natural environment. In addition to the environmental protections, the company desires to help other people, too. Instead of donating directly to a specific group, the company extends the benefits by donating money and equipments to non-profit organizations such as The American Red Cross that reach a broader audience. Through this donating policy the company hopes its contribution will have a greater impact on society.


These marketing campaigns also help to strengthen the company’s image. North Face is known as a retailer that manufactures high-performance, climbing and backpacking equipments. Therefore, by establishing philanthropy partnerships with non-profit climbing organizations it allows North Face to protect the natural environment and also build a positive brand image. In addition to a positive brand image, North Face is able to indirectly market to the members of the non-profit organizations. For example, the members in this organization resemble North Face’s target market; for example, these members are between 0 and 40 years old who like outdoor activities such as climbing and camping. Moreover, the climbing organizations have a relatively large number of members; thus, this enables North Face to build relationships with potential costumers. For example, North Face has access to approximately, 15,000 and 17,000 members of Access Fund and AAC respectively. By building on the company’s reputation to the members it is more likely that members will buy North Face products.


By acting as a socially responsible company, by giving donations to well known non-profit organizations, North Face builds a strong public image. This allows society to perceive the company as a good citizen, instilling in the consumer a powerful image of a civic-minded retailer. As a result, when a consumer is confronted with a variety of competitor products the consumer will be more inclined to purchase a North Face product. By performing social responsible actions the company is establishing long-term relationships with its customers and is strengthening its brand equity.


Recommendations


With the shift in target markets, from the specialty market that was the backbone of the company to a larger more profitable market of casual outdoor wears, North Face is risking losing some of its greatness and devoted customers in its rush for profits. However, there is a way that the company can circumvent some of the backlash from its original consumers and still be able to market to the new group. North Face should create a new brand name that would be use on the casual outdoor market. By creating the new brand name, North Face would be able to market the casual outdoor attire to the larger market, for which it has lower prices, while still maintaining the brand name The North Face for the high end products for the extreme athletes, for which high prices are charged.


Positioning Recommendations


The company does not have an effective positioning strategy for the A5 line because North Face’s brand is so synonymous with high quality, high performance and innovation. Placing the A5 line in the same category as their traditional products creates confusion in the minds of consumers; the line is not as high quality as other North Face products. Their traditional mountaineering and hiking apparel aimed at extreme athletes is distinct from the A5 line series sportswear apparel that targets the casual outdoor sportswear market. North Face has created a positioning strategy that says More for More, causing a loss of a clear positioning and disbelief among consumers with the A5 line; thus, damaging their brand name.


The transformation into the casual outdoor sportswear apparel market requires a more efficient positioning strategy for the A5 line. North Face should instead, position the A5 series in a way that it emphasizes the product’s unique benefits and provides the company with a competitive advantage. For example, North Face could charge lower prices to position the A5 series as a More for Less brand. By using this positioning strategy, North Face can differentiate the A5 line from its main competitor Prana by offering comparable quality at a lower price. Moreover, a suggestion for a positioning statement could be “to active consumers that enjoy outdoor activities, the A5 line series is the sportswear apparel that complements the athletic lifestyle by providing more style and comfort than any other brand. With the A5 line series you can climb a mountain with style. Furthermore, the A5 line series should be positioned with the slogan “Be athletic, be comfortable, be fashionable,” instead of the current slogan “Never stop Exploring.”


Competitive Environment Recommendations


Since the casual sportswear market has been growing, it is understandable for North Face to expand into this market and become more profitable. But its attempt to do so with the A5 line series lacks consistency since this line does not provide distinctive features that will enable it to compete efficiently with competitor’s products. In comparison to the other competitors’ products, the A5 series line is cotton based which makes it more comfortable, and is designed more fashionably. These benefits need to be emphasized because they are the distinguishing factors that will provide a competitive advantage. North Face should benchmark the A5 series lines against competitors’ products to make quality adjustments and further meet customer wants. Furthermore, North Face should be attempting to be an overall cost leader; thus lowering its cost and earn a larger market share. As North Face becomes more involved in the casual sportswear market and the A5 series becomes established, North Face should perform regular marketing audits to analyze the competitive environment and its marketing strategies to ensure success.


Pricing Recommendations


The lower prices imply to the professional athletes that North Face has lowered the quality of its products, which will have a negative affect on their buying. However, if the North Face separated the markets and targeted each one differently it will be to its benefit. With the professional extreme athletes, North Face will continue to use the higher prices and emphasize quality, innovation, and R&D. For this market North Face will not change its pricing strategy.


However, for the expanding market North Face will have to adjust to its pricing strategy to their needs. The new market is in search of comfort, fashion, and quality, all of which North Face can provide under a new brand name. By pricing slightly less than competitors, North Face can increase its penetration of the casual outdoor sportswear market and compete more efficiently. The A5 series line is being marketed under the North Face name and priced at the same level at its competitors. With new products and a new brand name, North Face will be able to lower prices without risking further backlash from professional athletes. North Face will have the power and resources of Vanity Fair Corporation, which will help it in its goal of greater market penetration. It can provide the new market with more discounts, which it currently does not really offer to its professional athlete market, and base its pricing on cost or customer value instead of competition-based pricing, which it currently uses. With the new market it will be most it should pursue cost-based pricing because of the amount of competition in the casual outdoor wear.


Place Recommendation


The market expansion into the A5 line requires some modifications in distribution in order to make this line appealing to the target market. Yet, it is also necessary that the company differentiate the distribution of the high quality products and the casual sportswear apparel, A5 line, to ensure efficiency and a clear positioning message. Moreover, North Face should not distribute the A5 line series in specialty shops because it is not cost efficient, instead, it should only distribute it to retailers and it should continue the distribution of the high quality products to the Summit Shops. This method will allow North Face to use its intermediaries in a more efficient manner because it will allow it to keep a focus on targeted consumers, and thus strengthen North Face’s brand name.


Moreover, North Face should capitalize on Vanity Fair’s resources. North Face should use a horizontal marketing system so that it can access Vanity Fair’s financial, production and marketing resources, which could facilitate the distribution and availability of the A5 line series to targeted consumers. By forming this strategic alliance, North Face will be more effective, and will create greater customer value and become more competitive. However, North Face should carefully select the distributors, in order to be consistent with the product and pricing message.


More importantly, North Face should begin establishing long-term relationships with its manufacturing sources, so that it will not repeat past experiences with distribution disruptions. Otherwise, not having long-term contactors may have an adverse effect on the company’s ability to stock the A5 line series and make the series a success.


Promotion Recommendations


Bouldering enthusiasts see A5 products as inadequate for serious climbing due to the fact that A5 products are made from cotton and are relatively cheaper. At the same time, plenty potential casual outdoor wear consumers are unaware of the A5 line because North Face has not advertised in general magazines; instead, it has focused its advertisement in specialty outdoor magazines. North Face should make a clear distinction between advertisement for traditional high quality products and the A5 line series to promote the product more efficiently. North Face needs to adjust its advertising strategies to suit the product line in relation to the appropriate target market. In order for North Face to reach the casual sportswear market with products such as the A5 line, the company needs to promote in general magazines such as the ones owned by Vanity Fair and mainstream media However, for specialty consumers, in terms of the A5 series line, its advertisement should be tailored towards convincing the bouldering enthusiasts that the A5 line can withstand the rigors of rock climbing and exceed the quality standards as the other North Face products do (See Exhibit 4).


Social Responsibility Recommendations


In terms of North Face’s attempt to reach a new market, having philanthropy relationships with organized climbing and hiking communities are no longer enough. The company needs to expand its donations to appeal to the larger audience. For instance, North Face should get involved in events that target the new market which include the baby boomers and it could also emphasize forming relationships with teenagers in order to increase their customer life value. The North Face should expand its philanthropy partnerships to other non-profit organizations such as public schools and amateur baseball leagues in nearby neighborhoods. This approach will work effectively in drawing youngsters’ attention to lead active lives; thereby, promoting a positive company image and increasing social welfare.





Research and Methodology


Our group’s exploration into the North Face proved to be a positive adventure and demonstrative learning experience. We began our research with an in-depth analysis of the North Face’s personal corporate website. The website provided a closer look at the following topics company information and history, news and events, products and product development, research and development, TNF Athlete Team, expeditions, and retailer information. Beyond the corporate website, the World Wide Web was our golden connection to market information. We searched online databases such as Lexis-Nexis and the Business and Industry Database to find out information about the North Face’s marketing techniques and strategies. “Never stop exploring” also seemed an appropriate slogan for our internet search as the virtual world was endless with possibilities of information discovery.





Beyond the internet, our group tried to capture the essence of the North Face’s retail mission “in-action” and “in person.” We visited the retail store in San Francisco and the Outlet in Berkeley. We did observational research in both locations as well as conduct personal interviews with the Outlet Store Manager and two Sales Associates. To gather primary information, we asked customers, by simple random sample, who purchased North Face products to complete a closed-answered survey. Our intention of the survey was to discover our own collection of primary data to support our theories and provide us with assistance in concluding an appropriate recommendation for the company. Outdoor oriented magazines and product catalogues were also successful facets of information.





Our original hopes with choosing the North Face as our subject was that it was a global company whose headquarters were located in the Bay area. We thought we could reach Corporate in San Leandro and gain access into their internal databases. Our reality was a long game of phone tag and false hopes. We finally made contact with the Marketing Director and PR Representative who agreed to do an email interview. Unfortunately, they never responded. Although we did not get information directly from the North Face headquarters, our team tactics of divided the different topics among our eight members helped us gain enough information through our many other resources.








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YahooFinancial News April 00. 1 June 00 Available online at http//biz.yahoo.com/bw/004/551_1.html


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North Face Research and Methodology

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Research and Methodology


Our group’s exploration into the North Face proved to be a positive adventure and demonstrative learning experience. We began our research with an in-depth analysis of the North Face’s personal corporate website. The website provided a closer look at the following topics company information and history, news and events, products and product development, research and development, TNF Athlete Team, expeditions, and retailer information. Beyond the corporate website, the World Wide Web was our golden connection to market information. We searched online databases such as Lexis-Nexis and the Business and Industry Database to find out information about the North Face’s marketing techniques and strategies. “Never stop exploring” also seemed an appropriate slogan for our internet search as the virtual world was endless with possibilities of information discovery.


Beyond the internet, our group tried to capture the essence of the North Face’s retail mission “in-action” and “in person.” We visited the retail store in San Francisco and the Outlet in Berkeley. We did observational research in both locations as well as conduct personal interviews with the Outlet Store Manager and two Sales Associates. To gather primary information, we asked customers, by simple random sample, who purchased North Face products to complete a closed-answered survey. Our intention of the survey was to discover our own collection of primary data to support our theories and provide us with assistance in concluding an appropriate recommendation for the company. Outdoor oriented magazines and product catalogues were also successful facets of information.


Our original hopes with choosing the North Face as our subject was that it was a Global company whose headquarters were located in the Bay area. We thought we could reach Corporate in San Leandro and gain access into their internal databases. Our reality was a long game of phone tag and false hopes. We finally made contact with the Marketing Director and PR Representative who agreed to do an email interview. Unfortunately, they never responded. Although we did not get information directly from the North Face headquarters, our team tactics of divided the different topics among our eight members helped us gain enough information through our many other resources.


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Sunday, August 7, 2011

Traveling

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Today, traveling becomes more and more important in our daily life. We did this survey to find young students¡¯ preference on traveling.


Our group randomly chose 0 students in front of the Square of Macquarie University whose ages range from 18 to 5. 10 of them are native students and the others are overseas students.


Form this survey, I have got some interesting findings


1. Where to go?


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Most of 0 students prefer going to Europe. Among Europe, North America, South America and some places else I list, 80% of them chose France, German, U.K., Italy clearly. The countries they chose are in Europe. And 70% of who chose European countries selected the country of romance, France.





. With whom to go?


Traveling with friends is the most popular choice. In the survey, we provided three choices, traveling with family, traveling with friends and traveling with agents. From the data we got 70% traveling with friends got the high percentage. 0% for traveling with family and the lowest percentage is traveling with agents, only 10%. The reasons are various. And the reasons are something like having the same interests with friends, less limitation among the friend sharing happy hours with each other, etc.


. How much to spend?


70% of the students chose to spend less than $1,000, while just less than 10% of them chose to spend more than $,000. From their choices, it is obvious that most young students prefer choosing an economical way to travel. They would rather travel by themselves than by agents because of their limited budgets.


Beside all above, we also found something very interesting. Although most of young students prefer saving money on traveling, they were still willing to spend much money on transportation. In the other words, taking the plane is their first choice to get to the destination, even if it could use up 50% of their overall budget.


On conclusion, young students, on average, like traveling with their friends by the limited budget, but the air fair seems to be not so expensive as the time they could save.





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Saturday, August 6, 2011

Expulsion

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EXPULSION SPEECH


Thank you Mr. Speaker. Mr. Speaker and Representatives of the 4th Guam Youth Congress section 1.0.01 of the standing rules of the 4th Guam Youth Congress says that a representative that obtains unexcused absences will be subject to expulsion from the Guam Youth Congress. Mr. Speaker as representatives of the Guam Youth Congress we should act accordingly, we are elected officials and whether we were voted in by 1, , , 50, 100, or 1,000 votes the point is the people put their trust in us and a Youth Congress representative should be a rollmodel for others and there should never be a time when we are absent from a meeting for a reason that is inexcusable! Mr. Speaker these actions are not acceptable. Mr. Speaker if I could ask everyone to turn to section 5.01 in our Standing Rules, section 5.01 is our Code of Ethics. I’ll give everyone a moment to get there____________________ Mr. Speaker and representatives in our Code of Ethics it outlines several things a Youth Congress representatives should carry out…


Devote FULL time and attention to his or her duties realize it says FULL and not a quarter, uphold the Constitution and The Organic Act of Guam and conduct his public life respectable. Mr. Speaker and representatives Rep. Aclaro has missed 5 out of the 6 seessions we have had (TODAY) Rep. Quidachay has missed 4 out of the 6 we have had (TODAY) Rep. Quichocho has missed 5 out of the 6 sessions we have had (TODAY)


Mr. Speaker I don’t intend to be the Mean Bad Guy but this is unacceptable. Mr. Speaker and Representatives we have a hard enough time meeting our quorum, if we eliminate the representatives who take the Youth Congress as a joke then maybe we can always meet our quorum. Mr. Speaker and Members or Representatives of the 4th Guam Youth Congress I hope you will think as I think and I encourage you to vote in favor of this resolution. Thank you!


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Gross Receipt Tax

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GRT SPEECH


Thank You Mr. Speaker. Mr. Speaker and Representatives of the 4th Guam Youth Congress Resolution No.___ is simply asking our senators to repeal the increase in the Gross Receipt Tax. Mr. Speaker our island is in tough economic times, our tourists numbers our dropping and our island has been devastated by typhoons. Mr. Speaker I feel that the raise in the GRT will only further burden the people of Guam. You may say Well our government is in a financial crunch where will we get the money. There are alternative solutions to this problem. We could raise our property tax. If you didn’t know Guam’s property tax is very low, you could double maybe even triple it and it will be affordable. Many of you may be thinking well the GRT increase is only a difference of cents more of every dollar that’s not much. To all of you who make think that I ask you think in long terms and not short terms. Imagine a business must pay six percent of 10,000 dollars they would have to pay 600 dollars but with the GRT at 4 percent they would only pay 400 dollars a difference of 00 dollars. The GRT will move the economy


downward in the longer period. The increase will result in private clinics having to pay


much more for medical supplies and equipment, and as well, the increase also results in practitioners paying more as far as professional fees. Mr. Speaker I believe that the increase in the gross Receipt tax was a mistake. Mr. Speaker and Representatives of the Twenty-Fourth Guam Youth Congress I ask you today to stand in support of this resolution. Thank you


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Wednesday, August 3, 2011

health care today

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Concern of the Health Care System Throughout the United States there has been an overwhelming concern as to the status of the present health care system. Approximately 100,000 people lose their health insurance each month. Unfortunately the present system does little to nothing to aid these people. It is for this reason that various managed health care plans have come into existence and use. Managed health care is a system by which an outside body, such as a state or federal government places regulations on the health care process. St. Luke/ Roosevelt Hospital in Manhattan is currently operating under a managed health care plan. Vickie Powell, In-patient Pharmacy Supervisor at St. Luke/ Roosevelt states that the approach to managed care in the hospital involves a Gatekeeper mechanism. According to Powell each patient is assigned a gatekeeper, a general practitioner who will decide if the patient is in need of a specialist. If so the gatekeeper will make a referral to a specialist. Providing the patient chooses to follow the gatekeepers referral he or she will be granted the health care benefits covered under the managed health care plan. If they are to go against the referral and see a doctor not recommended they do not receive the coverage that they would under the plan. When asked how this would affect the pharmacy aspect of the hospital she said Pharmacy must become involved in the schooling of the patient about the medicine, where this was previously the job of the nurse. Besides this she says it would not have a great effect on her department as opposed to the hospital as a whole. Managed health care plan that has received the most publicity is that of President Bill Clinton. Clintons plan calls for universal health insurance, meaning that no one could be denied coverage. When faced with the question of what happens to now coming into the hospital without any health insurance. Powell said, A person cant be turned away from the emergency room with or without insurance. This causes a large deficit for the hospital. One of the major problems that most critics see with Clintons plan is that it attempts to provide universal insurance without placing limitations on who can receive certain types of care. These limitations are present in the European, and Canadian plans that Clintons emulates. An example of such a limitation is dialysis treatment. In the other countries only people under the age of fifty are eligible for coverage on this expensive treatment. Ms. Powell does not see any way that the Clinton plan could go into effect without implementing such limitations. Although the vast majority of Americans see a need for reform in the health care system there are several areas for the reform that they are asking for. The reforms can be made on the hospital level, like the plan of St. Luke/ Roosevelt or as large as the national plan proposed by President Clinton. Ian Blumenfeld


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